Sr. Manager, Brand Activation

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for sponsorship including I-983 participation.

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made®, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

The Senior Manager, Brand Activation is responsible for translating the brand's business needs into impactful content and integrated communication plans. This includes developing compelling marketing strategies for the Nature Made brand that are grounded in deep understanding of consumer insights. Lead creative brand communications, marketing activation plans, and multi-channel execution. Partner with agencies to elevate our creative/content within a fully integrated plan across TV, digital, influencers, paid and organic social and website. Partner closely with internal and external resources to ensure strong brand programming and measurement of campaign(s). The Senior Manager, Brand Activation reports to the Director of Brand Activation.

At Pharmavite, every employee has a stake in bringing the gift of health to life. We never shy away from disruptive innovation and tough challenges because we're making real nutrition accessible to consumers everywhere in new and different ways. And because we know every nutrient, we make matters, we have to make sure each one is just right before we make it ready for use. With this great responsibility comes the satisfaction that your contribution makes a real and significant difference.

Critical contributions this role is counted on to deliver include:

• Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and trial.
• Partner with brand team on key initiative and innovation launches with a focus on digital/social media centered campaigns.
• Lead cross functional team of internal and external stake holders to build and deliver programs with maximum effectiveness, setting vision and collaboratively problem solving.
• Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization.
• Ensure a creative strategy and execution that is on brand but also channel-specific covering digital media, influencers, organic social and website. Lead a roster of agency partners to deliver breakthrough campaigns that results in business impact.

The ideal candidate brings an energetic combination of proven marketing, a deep understanding of consumer behavior, including consumers connections with brands and culture as well as a passion for connecting with consumers in meaningful ways. You must enjoy a collaborative work environment and working with cross-functional business partners to ensure marketing content needs are communicated well and that the best interests of the customer and the brand are honored first and foremost.

You'll be most successful in this role if you have:

• Tangible experience in launching marketing campaigns anchored to established CPG brand(s) that drove significant results.
• Experience managing social marketing including paid and organic content as well as influencer identification and execution.
• Excellent influencing, multi-tasking, project management and prioritization skills leading cross-functional teams and influencing key stakeholders.
• Demonstrated experience managing a broad range of agency partners -- both small and large -- to achieve objectives.
• Strong ability to direct marketing strategy through to execution.

It's an exciting time in Pharmavite's history. After 50 years of leading the healthy living industry with award-winning vitamins and supplements, the company has experienced great success and has gained the