Sr. Manager 2, MarTech Technologist – Content AI

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in Sunnyvale, Mountain View or San Francisco, CA.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

Do you thrive at the intersection of creativity, technology, and AI?

We are seeking an experienced Sr. Manager 2, MarTech Technologist – Content AI (IC5) to lead LinkedIn Marketing’s evolution toward AI native content creation and production. As part of the MarTech Digital Experiences (DX) team, you will shape our Content AI strategy, scale adoption across marketing and creative teams, and guide the responsible use of emerging AI technologies across the content supply chain.

Success in this role requires strategic depth, system-level thinking, strong cross functional leadership, and hands-on fluency with creative workflows and governance. You will partner across Brand, Creative, Legal, Engineering, Product, and Marketing to modernize how content is created, adapted, and delivered while ensuring trust, compliance, and measurable business impact. This work blends program leadership, technical insight, governance, product sense, and ecosystem orchestration.

Responsibilities:

• Collaboratively develop and drive the multi year Content AI strategy and roadmap that accelerates ideation, creation, personalization, and production efficiency across LinkedIn Marketing.
• Lead enterprise adoption of generative AI tools (Firefly, Jasper, Adobe Express, and emerging solutions) through structured enablement, training, and scalable templates.
• Embed AI into core content workflows by designing automations, reusable components, and integrations that reduce manual effort and increase throughput.
• Partner with Brand and Legal teams to uphold governance across imagery, human likeness, copyright, provenance (C2PA), licensing, and responsible AI use in creative.
• Pilot and evaluate new content formats in video, audio, motion, and synthetic media, translating experimentation into compliant and repeatable production methods.
• Define and measure KPIs for AI adoption, workflow efficiency, quality improvement, and cost or effort reduction; establish reporting rhythms and insights loops that inform continuous improvement.
• Manage vendor evaluations and proofs of concept; identify opportunities to expand capability, reduce cost, or modernize the content supply chain.
• Provide technical and strategic guidance to partner teams; coach others in using AI responsibly and confidently across creative workflows.
• Partner across Engineering, Product, Data Science, and Marketing to deliver a scalable and secure technology architecture that supports high quality, personalized content experiences.
• Partner with marketing teams across operations and demand generation to define requirements, drive adoption, support user acceptance testing, and address system or workflow issues.

Qualifications

Basic Qualifications:

• 10+ years of experience in marketing technology, creative technology, content production, or adjacent fields.
• Background in implementing or managing enterprise grade creative AI tools such as Firefly, Jasper, Adobe Express, or GenStudio.
• Experience with production systems such as AEM Assets, AEM Sites, Workfront, or comparable CMS or DAM platforms.
• Experience partnering with engineering and product teams to scale platforms, integrations, and workflows.

Preferred Qualifications:

• Analytical and systems oriented approach to diagnosing and improving workflows.
• Ability to thrive in fast paced environments with a strong sense of ownership and execution.
• Ability to lead through influence and drive alignment across cross functional teams.
• Experience implementing process improvements and scaling new capabilities.
• Strong communication skills and ability to support stakeholders across channels and seniority levels.
• Experience enabling marketing and creative teams on generative AI and