Sr. Integrated Digital Experience Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

 

The American Heart Association has a great opportunity for a Senior Integrated Digital Experience Manager. This position can be home based.

 

The senior manager leads the strategy and execution of personalized, modular content across the American Heart Association’s digital platforms. This role works in a cross functional team to help define and manage our personalization strategy and has deep expertise in CRM, CMS and CDP systems. Has experience in defining content frameworks, taxonomies, and workflows that enable scalable, omnichannel content delivery through web, email, and related channels to create a high-performing and measurable personalization strategy.

This senior manager will work in close collaboration with the content and channel strategy team, SEO, business stakeholders, and marketing teams. This leader ensures content is structured and segmented so that it can be delivered on our platforms in terms of user behaviors, journeys, and personas. The role serves as the SME for personalization and helps align segmentation models and KPIs with audience needs and campaign goals, guiding the development and implementation of modular content and personalization tooling. This position also manages the Digital Marketing Operations Manager to ensure workflows and execution processes are in place for our team to support the digital marketing team.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

 

• Defines the enterprise-wide strategy for content personalization and modular content delivery across digital platforms, with a focus on journey-driven and persona-based execution.
• Partners with channel leads (Web, Email, SEO, Social, Events, etc) and Business Units to ensure content strategy aligns with platform capabilities, personalization needs, and segmentation plans.
• Leads content segmentation and taxonomy development for dynamic content delivery across CMS and marketing automation platforms.
• Coach and development lead for upskilling content publishers in methodology of personalization and modular content
• Guides the creation of modular content frameworks and reusable asset structures that support efficient personalization at scale.
• Aligns content personalization goals with campaign KPIs, data strategy, and omnichannel measurement.
• Acts as the lead strategist for personalization tooling, collaborating with IT, digital, and data teams on platforms, integration, and optimization.
• Partners with analytics teams to monitor content impact by audience, journey stage, and personalization strategy.
• Oversees the Digital Marketing Operations Manager to ensure operational alignment across web, email, and personalization workflows via Workfront or equivalent systems.
• Builds team-wide standards for content intake, personalization asset readiness, tagging, and approval processes.
• Serves as a subject matter expert across teams to elevate understanding of dynamic content delivery, journey orchestration, and content-to-segment mapping.
• Performs other duties as required or assigned that are reasonably within the scope and responsibility of the role.

Qualifications

• Bachelor's Degree in marketing, digital media, communications, or related field or equivalent experience.
• Five (5) years of experience in digital personalization and working with teams to bring personalized experiences. Agency experience is a plus.
• Proven success developing modular content frameworks, journey-based strategies, or personalization programs across channels.
• Strong experience working directly with CMS systems, personalization engines, marketing automation tools, and audience segmentation platforms.
• Experience partnering with digital operations, IT, and ana