Sr. Director, Performance Marketing

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role:

MoneyLion is seeking a dynamic and results-oriented Senior Director of Performance Marketing to lead our efforts in driving customer acquisition, engagement, and revenue growth through data-driven performance marketing strategies. This senior leadership role will oversee the development, execution, and optimization of our multi-channel marketing initiatives to ensure scalable growth and strong ROI. The ideal candidate will have a proven track record in performance marketing, a deep understanding of the fintech landscape, and a passion for leveraging innovative strategies to deliver exceptional results.

This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive performance marketing strategy aligned with MoneyLion’s business goals, driving customer acquisition, retention, and lifetime value.
• Channel Management: Oversee multi-channel performance marketing efforts, including paid search, social media, display, affiliate marketing, programmatic advertising, and emerging platforms.
• Data-Driven Optimization: Leverage analytics and A/B testing to continuously refine campaigns, improve performance metrics, and maximize ROI across all channels.
• Team Leadership: Build, mentor, and lead a high-performing team of marketing professionals, fostering a culture of innovation, accountability, and results

About You:

• Over 10 years of marketing and leadership experience in fast-paced, dynamic environments.
• Significant acquisition and performance marketing expertise, particularly in a rapidly scaling business. 
• Expert in media mix optimization, both above and below-the-line channels, with a proven track record in top leading brands.
• Strong financial and business acumen; critical thinker with robust analytical skills. Importantly, this leader will be able to synthesize results with key P&L owners to meet objectives.
• Experience developing integrated marketing strategies and incorporating acquisition within broader digital marketing efforts.
• Demonstrated ability to advise on marketing budget allocation and optimize spend based on performance.
• Agency management experience; exceptional collaboration skills with a history of managing client/partner relationships internally and externally.
• Track record of driving results and leading execution on cross-functional teams.
• 5+ years of leadership/management experience.
• Proven track record in business planning and achieving growth results for a top brand. Particularly a financial services brand
• Entrepreneurial mindset with the rigor and discipline to build business and creative competencies that distinguish MoneyLion in the market.
• Highly resourceful, reliable, energetic, and self-motivated. This person will be responsible for building a new growth team to enable future growth for MoneyLion
• Enjoys working in a fast-paced, scrappy environment and knows how to have fun.
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