Sr Director, Digital Experience & Growth

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.


About the Opportunity
Reporting to the Vice President, Marketing Digital Transformation & Operations, the Sr Director, Digital Experience & Growth will lead the transformation of how buyers discover, evaluate, and engage with Dayforce in an increasingly AI-driven world. This leader is responsible for defining the vision, governance framework, and roadmap for Dayforce’s digital experience ecosystem, guiding the evolution from a traditional web-centric marketing model to an AI-enabled engagement and demand generation strategy. The role owns digital-sourced and digital-influenced pipeline targets and partners closely with Demand Generation, Sales, IT, and Marketing teams to drive measurable business growth, customer engagement, and revenue outcomes.
What You’ll Get to Do
Lead Dayforce’s Digital Experience & Engagement Strategy
• Define and execute the long-term vision, strategy, and roadmap for Dayforce’s digital engagement ecosystem.
• Transform Dayforce’s digital presence beyond traditional web experiences to include AI assistants, conversational interfaces, search platforms, industry communities, and emerging digital channels.
• Modernize digital engagement strategies, platforms, and operating models to align with evolving buyer behaviors and AI-driven engagement patterns.
• Lead executive alignment and change management initiatives that support digital transformation.
• Orchestrate connected buyer journeys across owned, earned, AI-mediated, and third-party channels.
• Partner with operations teams to leverage behavioral, intent, and engagement signals to improve personalization, targeting, and conversion.
• Own content architecture and strategy, ensuring structured, reusable, and AI-ready content across channels.
• Establish a scalable content supply chain that supports all digital experiences.
• Apply digital product management principles including roadmap prioritization, customer research, experimentation, and value realization.
• Foster a culture of experimentation, rapid learning, and data-driven decision making.
Own Digital Demand Generation Growth & Acceleration
• Own digital-sourced and digital-influenced pipeline goals and performance.
• Drive conversion growth, revenue influence, buyer velocity, and customer acquisition cost efficiency.
• Optimize conversion paths, user journeys, and content engagement through experimentation, analytics, and personalization.
• Ensure executive visibility into key performance indicators and business outcomes.
Lead Search Everywhere, GEO & AEO Strategy
• Lead Dayforce’s Search Everywhere strategy to support AI-first B2B buying journeys.
• Develop strategies that improve visibility, authority, recommendations, and citation frequency across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and future AI ecosystems.
• Expand Dayforce’s presence across search engines, review sites, marketplaces, industry platforms, and emerging digital channels.
Oversee Digital Governance & Platform Strategy
• Own governance frameworks, operating processes, and business strategy for Dayforce’s digital ecosystem.
• Define platform strategies, business requirements, investment priorities, and roadmap decisions across CMS, DAM, personalization, experimentation, AI-enabled content, search, discovery, and analytics platforms.
• Develop business cases and ROI frameworks supporting platform modernization and technology investments.
• Establish standards, policies, and governance practices that ensure consistency, compliance, scalability, and security.
Build an AI-Enabled Digital Engagement Ecosystem
• Lead the digital experience workstream within Dayforce’s broader AI-enabled marketing transformation.
• Identify opportunities to improve scale, customer engagement, operational efficiency, and business impact through AI technologies.
• Partner with IT, Marketing Automation, and Data teams to integrate emerging technologies into the digital ecosystem.
• Develop a roadmap that positions Dayforce as a leader in AI-enabled engagement and next-generation buyer experiences.
Build & Lead High-Performing Teams
• Lead multidisciplinary teams spanning web engineering, pr