Sr Director, Demand Generation EMEA

<h2><strong>The Team + The Role</strong></h2> <p class="font-claude-response-body break-words whitespace-normal">The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.</p> <p class="font-claude-response-body break-words whitespace-normal">This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA.</p> <p class="font-claude-response-body break-words whitespace-normal">We're not looking for someone to localise global campaigns. We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region.</p> <p class="font-claude-response-body break-words whitespace-normal">You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team.</p> <p class="font-claude-response-body break-words whitespace-normal">This is a hybrid role, based three days a week in our London office.</p> <p class="font-claude-response-body break-words whitespace-normal">&nbsp;</p> <h2><strong>What this looks like day-to-day</strong></h2> <ul> <li>Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions</li> <li>Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers</li> <li>Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration</li> <li>Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH</li> <li>Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment</li> <li>Leading and developing the EMEA demand generation function, including the Director of Field Marketing</li> <li>Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs</li> <li>Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue</li> </ul> <h2><strong>Who You Are</strong></h2> <p>Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll