Sr. Digital Anayst

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.  

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. 

For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.  

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. 

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. 

We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility! 

Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.  

The Sr. Digital Analyst, Population Intelligence works cross functionally with a number of different internal and external stakeholders and stakeholder groups to support Definitive Healthcare's overall customer success.

As a Sr. Digital Analyst, you will be responsible for developing digital media programs for hospital systems and clients across the country. You will act as an essential member of the Campaign Activation team and will be responsible for execution and reporting at the campaign level. Working in coordination with a team of campaign strategists, the Sr. Digital Analyst will own campaign maintenance and optimizations to help customers meet their marketing, planning and patient growth goals.

Responsibilities:

• Build and implement results-driven media programs across multiple channels and platforms
• Create and implement tracking and tagging elements across campaign assets
• Manage client budgets in alignment with contract terms across multiple service lines, channels and platforms
• Collaborate with the Campaign Activation team and strategic leads to interpret campaign strategy when building out programs
• Manage multiple vendors on each campaign to include, but not limited to Google, Bing, Facebook, Instagram, LinkedIn, and Display/Mobile/Video via Demand Side Platform (DSP)
• Optimize in-flight programs to ensure that media programs are performing effectively within all tactics at your disposal and within budget
• Compile client facing reports on a regular cadence, including optimization insights and recommendations
• Build and enhance vendor relationships, improve on media products and processes, and explore new media tactics

Qualifications:

• 3 to 5 years online marketing experience, demonstrated success in audience-targeted online media and lead generation media - Healthcare experience preferred
• Ability to execute campaigns from discovery to completion including creation, upload, optimization and reporting across multiple channels and platforms
• Confident user of Google Ads, Facebook / Instagram Ads / Business Manager, LinkedIn Ads, LookerStudio, and Google Suite - Additional platforms preferred
• Strong analytical abilities, comfortable reviewing data and reports to make educated decisions
• Ability to explain complex situations to internal stakeholders.
• Experience managing digital media budgets of $1MM per year for multiple clients, primarily in the direct-to-consumer area
• Experience operating in a fast-paced environment and prioritize accordingly at significant scale

 

 

 

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