Sr Data Architect
Goldfish Swim SchoolAbout the role
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
Job Summary: The Sr Data Architect serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO.
- Data, Reporting & Analytics: Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics.
- Governance & Quality: Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely.
- Systems Integration & Ownership: Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation.
- Vendor Partnership: Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership.
- Cross-Functional Support: Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics.
- Security & Documentation: Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements.
- Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.
- Experience owning integrations between SaaS platforms.
- Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred.
- Hands-on experience with a CRM, with Salesforce strongly preferred.
- Ability to build, review, and validate reports.
- Strong vendor-management and coordination instincts.
- Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.
- Strong documentation discipline.
- A security-conscious mindset when working with customer and company data.
- Experience in a franchise, multi-unit, or multi-location business.
- Familiarity with marketing analytics platforms such as GA4 and GTM.
- Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
- Experience working alongside a fractional or part-time technical leader.
- Experience in a franchise, multi-unit, or multi-location business.
- Familiarity with marketing analytics platforms such as GA4 and GTM.
- Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
- Experience working alongside a fractional or part-time technical leader.
Flexible work from home options available.
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every deci
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