Sr. Affiliate Marketing Lead

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. 

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. 

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the Role:

Gen is looking for a proven digital marketer to lead our North America affiliate marketing program. A self-starter with a strong analytical, consumer, and technology background, a proven track record of acquiring new customers, and has successfully managed, and optimized affiliate and PPI programs to deliver significant growth. The ideal candidate will have considerable market knowledge with experience negotiating partnership opportunities in a business development setting. Our team members will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

This candidate should have a deep understanding of the current and future of affiliates and the role they play in consumers' lives and the purchase funnel, designing the best customer experience, and connecting and working with other marketing channels. This role will report directly to the Sr. Manager, North America Affiliate.
 

Job Expectations:

• Serve as the subject matter expert and act as a close partner and resource to our internal teams to deepen market penetration of our North America affiliate business.
• Manage the affiliate budget, including forecasting, and opportunity sizing.
• Collaborate cross-functionally with BI team to understand incrementality of Affiliate channels and adapt strategy to maximize ROI.
• Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and Cost-Per-Install (CPI) campaigns to achieve new user acquisition and revenue goals.
• Negotiate and manage contracts and agreements with affiliate partners, ensuring favorable terms and compliance with company policies.
• Lead external agency relationships, and partner with various internal teams including finance, product, and analytics.
• Monitor and optimize CPA and CPI campaigns to maximize ROI, increase conversions, and minimize fraud.
• Analyze campaign performance data to derive actionable insights and drive continuous optimization.
• Mentor a team of affiliate marketing specialists, fostering a culture of innovation and excellence.
• Stay updated on industry trends, best practices, and emerging technologies related to affiliate marketing and CPA and CPI campaigns.
• Collaborate cross-functionally with internal teams including product management, marketing, and finance to align affiliate marketing strategies with business objectives.
• Ensure compliance with regulatory requirements and industry standards in affiliate marketing and digital advertising.

What you should have:

• 7+ years of experience leading partnership/affiliate marketing programs; preferably in subscription services.
• 3+ years of experience leading teams but is not above rolling up your sleeves to assist in execution. You must be comfortable with leading and doing.
• Prior in-house and/or agency experience required.
• Knowledge of digital integrations required to include pixels, Power BI & API specifications/functionality.
• Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
• Proven experience onboarding and managing P