Social Media Program Manager

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values.
Inclusive: We strive to be a museum of many voices in dialogue.  
Passionate: We believe working with art is more than a job or trusteeship - it's a way of life.  
Brave: We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.
Empathic: We aim to act like a person, not an institution. 
SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and every one is appreciated for their whole self.
Schedule: Full Time, 35 hours/week, at least three days working onsite
Under the supervision of the Associate Director of Social Media and Content Marketing, the Social Media Program Manager is responsible for overseeing the day-to-day strategy, development, execution, and analysis of social media content on Instagram, Facebook, X, TikTok, Threads, and LinkedIn.
This role is pivotal in amplifying the SFMOMA brand by driving the creation of creative, engaging, and timely social media content that fosters meaningful connections with our audiences. It requires the ability to analyze audience needs and apply strategies that expand reach and deepen engagement. The Social Media Program Manager will work closely with the Associate Content Producer, Social Media, to bring SFMOMA’s mission, exhibitions, and programs to life, aligning with marketing objectives.
The position will also play a key role in influencer and partnership strategy—supporting event planning and execution for influencer activations, conducting research to identify and cultivate relationships with relevant creators, and liaising with cultural partners or collaborators to extend SFMOMA’s reach. While this role does not focus on commissioning paid influencer content, it will broker and nurture opportunities for collaborations, events, and organic partnerships.  

Responsibilities & Duties

• Maintain and manage the social content calendar and channel strategy, ensuring alignment with institutional priorities and meeting deadlines. Report to museum-wide content groups on a weekly basis. 
• Oversee the day-to-day production and execution of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn. 
• Develop social media campaigns for exhibitions, events, and programs to drive engagement, visitation, and earned revenue. Present social strategies at cross-function meetings. 
• Edit all social media content, ensuring proper grammar, adherence to best practices for each channel, and overall alignment with SFMOMA tone, brand, visual identity.  
• Collaborate with cross-departmental teams to gather content, obtain clearances, and coordinate proper reviews and approvals. 
• Manage influencer strategy by establishing and maintaining relationships with social media influencers to develop a strong network that expands SFMOMA’s visibility and community engagement. 
• Plan and coordinate influencer activations and events, from outreach and logistics to on-site support. 
• Liaise with external partners and collaborators to coordinate co-promotional opportunities. 
• Monitor and respond to community engagement in line with institutional guidelines.  Demonstrate a deep understanding of target audiences and effective tactics to grow audiences and increase engagement. 
• Track, analyze, and report on content performance metrics to inform ongoing optimization. Provide monthly, quarterly, yearly, and campaign-level social media reports. Stay current on social media trends, platform updates, and best practices to inform content execution. 

Qualifications & Skills

• Bachelor’s degree or equivalent experience 
• Minimum of four (4) years of experience in social media management, content production, or digital marketing 
• Strong understanding of social media strategy 
• Strong copywriting and copyediting skills for social is a must.  
• Strong content creation skills, including graphic design and video editing; proficiency with Adobe Creative Suite (Photoshop, Premiere) or equivalent tools 
• Demonstrated ability to manage a content calendar and oversee daily social media workflows