Social Media Executive

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

About the role:

As our Social Media Executive, you’ll play a crucial role in managing our social media presence, with a particular focus on growing our brand amongst the business banking sector, targeting specifically micro and small to medium-sized enterprises (SMEs).

You’ll be helping to create social media content and campaigns that change people’s perceptions of what a bank can be in the 21st century. This role is about using social media to inform, educate and entertain 500k followers and 4 million customers - as well as the rest of the country. 

We’re looking for someone who wants to help people think differently about their money and their financial well-being. If we can help our audience take positive action to make things better for themselves after seeing some of our work, that’s a win. 

What to expect my day-to-day to look like?

You’ll be reporting to our Head of Social Media in a small team of social media experts with over 20 years agency and brand experience. 

Outside of our immediate team, your work will bring you into contact with colleagues across all areas of the bank. You’ll collaborate most closely with teams in PR & comms, brand and marketing, and our SME banking team.

The work will include creating content and campaigns that will build brand fame, communicate our USPs and grow our audience in SME banking, and analyse campaign performance and adjust strategies based on data insights.

Responsibilities

• Content Creation and Scheduling: Develop and schedule engaging social media posts tailored to SME customers, focusing on promoting the bank's products, services, and resources for small businesses 
• Community Engagement: work closely with our community team in monitoring our social media platforms, helping to respond to customer inquiries, and engage with SME-focused communities to build relationships and enhance brand visibility
• Campaign Support: Assist in executing and optimising targeted social media campaigns designed to attract and retain SME customers
• Market Research: Monitor industry trends, competitor activities, and SME customer needs to inform social media strategies and identify new opportunities
• Performance Reporting: Track and analyse social media metrics, preparing regular reports on engagement, reach, and campaign effectiveness specific to the SME audience
• Collaboration: Work closely with internal teams, including marketing, product, and customer support, to ensure consistent messaging and address SME customer pain points  
• Brand Voice Maintenance: Ensure all content aligns with the bank’s tone of voice and brand guidelines, focusing on trust, innovation, and relevance to SMEs

Training: This will be conducted in the office over a minimum of 6 weeks, once this is completed you will move to a hybrid way of working with travel required to our London office. The team will work from the office 10 days a month.

Working hours: You will work full-time hours Monday - Friday 9am - 5:30pm & occastional bank holidays.

Our recruitment process:

Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational and we want to get the best from you, so come with questions and be curious. 

Following your application being reviewed, you can expect the below:

Stage 1 - Introductory call with a Talent Acquisition Specialist

Stage 2 - Virtual call with a role-related task with the Head of Social Media

Stage 3 - In-person final interview with the Head of Social Media

Requirements

We’re looking for a dynamic and motivated social media professional with at least 3-4 years of experience in creating content and campaigns for brands or agencies. This role will focus on driving awareness and growth for our business banking offering, particularly targeting SMEs.

Experience in B2B and B2C social media marketing, ideally within financial services either brand or agency side is preferable. We’re looking for someone who has worked across influencer, paid and integrated PR campaigns and is ready to take the next step and own their own projects.

Strong project management