Social Media Coordinator | Lonely Planet

Lonely Planet is a trusted, iconic travel brand with over 50 years of experience in helping travelers explore the world. Known for our extensive guidebooks, we are now evolving our digital offerings to create innovative, user-friendly travel digital experiences that bring the expertise of our guides into the modern age. Our goal is to revolutionize how people discover, plan, and experience their travel adventures.

The Social Media Coordinator brings sharp copywriting and content creation skills and an enthusiasm for travel to this dynamic role, which owns the day-to-day posting, copywriting and community engagement across Lonely Planet’s social media channels. A thorough understanding of social-first copy and video is a must, along with an awareness of brand voice and tone across both editorial and sponsored content. This is an exciting opportunity for travel enthusiasts to make a big impact on an industry leader by creating meaningful content while cultivating impactful connections among our longtime readers — and by welcoming new audiences to Lonely Planet.

What You'll Do:

• Manage daily content creation, copywriting, posting and community engagement across Lonely Planet’s social media channels
• Respond to community questions and feedback in a timely manner, ensuring that brand tone, voice and personality are consistent and elevated
• Identify relevant social and travel industry trends for timely engagement opportunities across social
• Work cross functionally with editorial and sponsored content teams to repackage and concept social-first content for our audience
• Work with social team to ideate, develop and maintain always-on engagement strategies that deliver against channel-specific KPIs and ladder up to overall brand strategy
• Identify new and emerging platforms that offer Lonely Planet the chance to reach travelers in fresh and exciting ways

What We're Looking For:

• 3+ years of social media experience for a brand or publication
• Content creation experience, with a portfolio showcasing past work including social copy and video
• Experience scaling editorial content to social channels and video with an eye for increasing engagement
• Familiarity with moderating large digital communities
• Experience with project management software and content creation tools (Asana, Sprout, Canva and CapCut preferred)
• Thrives working in a collaborative, autonomous and agile environment
• Passion for building online communities and talking about travel

Compensation

• New York City Compensation Range: $75,00- $82,000
  *Note actual compensation is based on geographic location, qualifications, and experience. 

Perks and Benefits:

• Unparalleled Experience: 
  • 1:1 Coaching and Stretch Assignments early in your career
  •  Robust L & D Offerings
  • Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
  • Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
  • Free Calm Subscription
• Family Support, Planning, and Fertility: 
  • Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
  • Medical, Dental, Vision, Health Insurance Coverage 
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • 401k with Match
  • Employee Assistance Program
• Hybrid Schedule + Generous Paid Time Off (PTO):
  • On-site Collaboration and Work From Home (WFH) Days 
  • Holiday Pay
  • Winter Week: Company Recognized Holiday between Christmas and New Years 
• On-Site Perks: 
• Inclusive Benefits: Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consume