Social Media & Content Manager

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is the Role

Elastic is looking for a creator-first, strategic content leader to drive the day-to-day execution on our social platforms, with a particular focus on evolving YouTube as a core storytelling and discovery channel. Reporting to the Head of Social Media & Editorial, this role is responsible for creating standout, platform-native content and shaping how Elastic’s stories show up across social, from short-form, in-feed moments to longer-form, narrative-driven programming designed to build depth, credibility, and sustained audience engagement.

We’re looking for someone who makes content, understands platform-native storytelling (especially video), and has the strategic judgment to translate broader editorial direction into high-impact social and YouTube programming.

What You Will Be Doing

Content creation & platform execution

• Create original, platform-native content for social (primarily LinkedIn) and YouTube, with a strong emphasis on video, visual storytelling, and emerging formats
• Own Elastic’s Social Media (LinkedIn, X, Bluesky, Instagram) and YouTube channel strategy and execution, including programming approach, publishing cadence, and content optimization
• Translate editorial direction and story priorities into social- and video-first content that performs on each platform
• Partner with designers, video teams, and creators to develop compelling assets that feel native, timely, and distinctive

Social & YouTube leadership

• Lead the day-to-day social media and YouTube content engine, ensuring consistency, quality, and momentum across channels
• Shape how Elastic shows up across LinkedIn, X, YouTube, and emerging platforms, with a strong understanding of format, audience, and algorithms
• Help define best practices for video, creator-led content, and platform experimentation

Strategic collaboration

• Work closely with the Storyteller lead to ensure social and video content aligns to the broader narrative and editorial through-line
• Partner with Product Marketing, PR, Brand, and Executive Comms to support launches, announcements, and tentpole moments
• Collaborate with agency partners on strategy, analytics, and social listening while retaining strong in-house creative ownership

Performance & optimization

• Monitor performance across social and YouTube, focusing on engagement, retention, and audience growth, not just vanity metrics
• Use insights to iterate on formats, storytelling approaches, and publishing strategy
• Contribute to reporting and performance reviews that inform broader social and editorial strategy

What You Bring

• 6+ years of experience in social content, digital media, or video-led storytelling roles
• A strong creator portfolio, especially in social video or YouTube-adjacent formats
• Deep understanding of social content performs, including algorithms, formats, and audience behavior
• A strong curiosity and working knowledge of AI-powered tools, with a passion for using AI to streamline workflows, surface insights, and accelerate content development
• Experience translating complex or technical topics into clear, engaging visual and video content
• Strong creative judgment paired with strategic thinking. You know when to experiment and when to optimize
• Comfort working cross-functionally in a fast-paced, distributed environment
• Excellent communication skills and the ability to collaborate closely with writers, editors, designers, and strategists

Bonus Points

• Experience building or evolving a branded YouTube channel
• Background in B2B tech, developer audiences, cybersecurity, or AI
• Experience working alongside agencies while owning in-house execution
• Experience with paid social amplification, including post boosting, thought leader ads, and collaborating with demand or paid media teams to extend t