Social Media Content and Analytics Manager

Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD, 20815

Current HHMI Employees, click here to apply via your Workday account.

HHMI is focused on supporting and moving science forward in a variety of different ways ranging from conducting basic biomedical research, empowering educators, inspiring students, developing the next generation of scientists – even stretching into film and media production.  Our Headquarters is in the greater Washington, DC metro area and is home to over 300 employees with expertise in investments, communications, digital production, biomedical sciences, and everything in between.  The work housed here supports and augments the groundbreaking research conducted in HHMI labs across the nation.  As HHMI scientists continue to push boundaries in laboratories and classrooms, you can be sure that your contributions while working here are making a difference.

Summary:

The Social Media Content and Analytics Manager will serve as business owner for HHMI and Janelia's social media brand accounts across multiple social media platforms and in coordination with sub-brand accounts (Tangled Bank, BioInteractive). This role will manage the creation and posting of original content across platforms, monitor activity and engagement, and provide regular reporting to communications leadership.

This role will collaborate with the Marketing Manager to tailor social media content to align with overall HHMI goals and priorities. It will focus on ensuring that the Institute's work is effectively communicated to key audiences.

The Social Media Content and Analytics Manager works a three-day hybrid schedule at HHMI’s Headquarters in Chevy Chase, MD and reports to the Director, Digital Media and Marketing.

This position will remain open until May 21, 2025, at 5:00 PM ET, after which applications will no longer be accepted.

What we offer:

• Impactful Work: Manage HHMI’s and Janelia’s social media presence across platforms, shaping how the Institute connects with global audiences and communicates its mission.

• Creative Input: Manage the content creation process with the freedom to innovate, experiment with new platforms, and develop fresh strategies to expand reach and engagement.

• Data-Driven Impact: Use analytics and performance insights to guide strategy, measure success, and make real-time recommendations that elevate HHMI’s visibility and influence.

• Cross-Brand Collaboration: Coordinate content and strategy across HHMI’s sub-brands, ensuring cohesive, mission-aligned storytelling across diverse scientific and educational initiatives.

• Competitive Total Rewards Package: Comprehensive healthcare, generous retirement contributions, paid leave, and additional programs that support well-being and professional development.

What you will do:

• Implement strategic objectives for HHMI’s social media presence in alignment with overall HHMI communications and engagement priorities. Develop and execute a social media strategy to achieve those objectives.

• Develop creative strategies to expand HHMI’s engagement with a range of social media channels, including channels that have not historically been used, in order to reach different audiences and stakeholders.

• Develop and maintain an analytics dashboard to provide real-time feedback on strategy metrics. Monitor, analyze, and report social media performance indicators and use data to inform strategy recommendations.

• Own content creation process for social media, including idea generation, content production, managing freelancers and other content creators, and developing and managing editorial calendar.

• Proactively coordinate content with sub-brand accounts to ensure a cohesive, strategic approach to social media communications across HHMI.

• Research and provide strategic recommendations for new social media channels and methods for reaching target audiences. Implement and analyze the performance of approved recommendations.

• Maintain HHMI social media guidelines and/or policies for employees.

• Serve as a strategic advisor and subject matter expert to HHMI leaders on social media activity and trends.

• Monitor social media activity and provide real-time updates to Leadership Communications staff during critical events.

What you bring:

• Bachelor’s degree.