Snowbird Communications Manager

Location: Salt Lake City, Utah

Snowbird is situated in the middle of the Wasatch Mountain Range and is not only home to awe-inspiring views and mighty terrain, it is also home to employees equally as remarkable. Snowbird is continually looking for the best, those who share a passion for these mountains and the outdoors. Snowbird is a unique resort with distinct summer and winter seasons and offers full-time, part-time and seasonal positions.

TITLE:                   Snowbird Communications Manager

LOCATION:          Snowbird

STATUS:               Salaried, Full-time, Year-round

SCHEDULE:          Monday – Friday, 9 am – 5 pm, In-Person at Snowbird with the potential for work-from-home occasionally after an introductory period

• Must be able to work any day of the week including weekends and holidays.

SUMMARY

Be the voice of Snowbird, one of the most iconic brands in the industry. Reporting directly to the Senior Director of Marketing, the Communications Manager is a core member of the Marketing Division leading Snowbird's external earned storytelling efforts in order to seek positive media coverage and facilitate resort representation with the media, ski industry and general public. The ideal candidate excels at writing, strategic communications, crisis management and media relations in a mountain environment and continuous news cycle.

WHAT YOU’LL DO

• Serve and craft the voice of one of the most iconic brands in the industry, partnering closely with the marketing team to balance messaging.
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, film shoot hosting, relationship building and database management.
• Develop annual press release and media pitch plan based on overall marketing plan, informed by consumer insights and business strategies.
• Manage the snow reporting function and resort Historian to ensure accurate and consistent messaging.
• Assist in writing, developing, and sharing key messages on all topics of ski area management.
• Serve as spokesperson for resort including crisis communications.
• Host and coordinate all aspects of media, influencer, and film FAM trips and shoots.
• Maintain and build new relationships within local community and the ski industry.
• Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
• Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
• Maintain a thorough understanding of AP Style writing.
• Develop and track the annual budget.
• Manage and coordinate commercial photoshoots in partnership with group sales and conference services.
• Partner with content team to provide live snow reporting details and assets.
• Attend in- and out-of-state media functions.
• Maintain on-call availability, including weekends and holidays
• Other duties as assigned.

WHAT YOU NEED TO GET THE JOB DONE

• 5 years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories. Ski or travel/tourism industry experience preferred.
• Bachelor's Degree in a related field is required.
• 2 years of supervisory experience.
• Must be able to ski or snowboard at an advanced/expert level.
• Must be at least 21 years of age.
• Valid Driver’s License with clean MVR (driving record).

Skills

• Thorough understanding of AP Style and public relations practices.
• Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
• Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
• Detailed experience in communication strategy and management – being able to respond to emergencies while think big picture about long term positioning.
• Ability to foster relationships regardless of personality and maintain a high level of professionalism regardless of the situation.
• Familiarity with local, national and international ski industry and journalists is instrumental.
• High level of interpersonal skills to handle sensitive and confidential situations and documentation.
• Strong attention to detail is necessary as is being highly organized.
• Ability to work in a dynamic, fast-paced environment with minimal supervision.
• Self-starter who can set goals and priorities and operate in a rapidl