Smartwool/icebreaker: Visual Merchandising Coordinator

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.

Visual Merchandising Coordinator

What will you do?

The Visual Merchandising (VM) Coordinator will drive branded executions across the AMER region, supporting both Smartwool and icebreaker. This person will support the development and regional localization of Smartwool and icebreaker’s global visual merchandising strategies across retail, wholesale, and miscellaneous branded environments (tradeshows, sales meetings, pop-ups, events, etc.). The VM Coordinator will be responsible for bringing seasonal product stories to life through compelling, consumer-first presentations that reflect each brand’s identity and drive commercial success. This role reports to the Senior Manager, Channel Marketing; it is a hybrid position, working 3 days/week in our Denver, CO headquarters.

A day in the life of the Visual Merchandising Coordinator looks a little like this.

Visual Strategy Execution & Seasonal Rollouts

• Support the development and execution of seasonal visual merchandising direction across Smartwool and icebreaker for wholesale accounts and owned retail stores.
• Translate product strategies and campaign concepts into visual guidelines, floor sets, and merchandising tools for retail stores and wholesale partners.
• Assist in seasonal floor set planning, showroom/tradeshow setups, and miscellaneous branded environments.
• Coordinate rollouts of visual updates, ensuring alignment with brand campaigns and GTM timelines.
• Drive best-in-class VM execution across the America’s region, ensuring consistency and strong brand/product impact.
• Ideate new and innovative ways to create the most enticing displays in market to support sell-through, while identifying different/unique concepts as the retail landscape continues to evolve and change.
• Lead the design, development, and rollout of window displays, in-store graphics and signage, and seasonal VM directives.
• Understand and integrate omnichannel marketing strategy to align with in-store experience – partner with Brand Creative and Marketing, and to maintain a singular POV for styling and VM strategies.

Toolkits, Guidelines, & Communication

• Create and maintain visual merchandising guidelines, playbooks, and planograms for retail and wholesale stores.
• Coach and train store teams on VM standards and best practices, building strong ownership at the store level.
• Ensure all visual standards are clearly documented, up-to-date, and easy to execute.

Execution Support/ Operations

• Support store openings, relocations, and updates, ensuring operational excellence and brand alignment.
• With manager support, conduct store audits, gather feedback (with photos/videos), track compliance with visual standards, and report on key findings.
• Support the design, development, and production of regional fixtures, POS displays, and graphic signage across retail and wholesale, in partnership with Wholesale Marketing Manager.
• Identify opportunities to optimize product placement, storytelling, and consumer engagement at point of sale, partnering with retail & sales teams to evaluate the effectiveness of visual strategies and product sell-through.

Project Management, Operations, & Cross-Functional Collaboration

• Partner with Marketing on campaigns and storytelling, driving physical execution initiatives.
• Partner with Merchandising on product assortment strategy.
• Collaborate with creative team on visual assets, signage, and in-store storytelling.