Skillbridge Extern - Distribution Sales

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

Black Rifle Coffee Company is proud to support our nation’s transitioning service members through the DOD SkillBridge Program. Our Distribution Sales internship provides transitioning service members with a hands-on, high-energy opportunity to develop your skills in territory management, retail execution, and sales strategy—no prior sales experience required. As a Distribution Sales Intern, you will shadow and support the Distribution Sales Manager team across a designated region (South, Central, or West), learning the core functions of sales execution, distributor relationship management, retail activation, and trade strategy.

This is a field-based role, with approximately 60% travel expected (an average of 3 days per week in the market). The ideal candidate thrives in a fast-paced environment, has strong communication skills, and is passionate about bringing the BRCC mission and culture to life in the field through store activation.

Job Details

This position will be based in Tampa, FL

Key Responsibilities: 

•  Partner with Distribution Partners in your territory to ensure brand visibility, execution, and product availability. 

• Ride along with DPs and engage at all levels—from driver teams to executives. 

• Own retail store visits with an eye for merchandising, promotional compliance, and sales opportunities. 

• Use data and insights to drive accountability with partners and make informed decisions. 

• Build relationships with store owners and managers to expand shelf space, drive sell-through, and improve the customer experience. 

• Collaborate with cross-functional teams to identify issues and propose solutions to drive growth. 

 

Education and Skill Requirements 

• Transitioning service members eligible for the DoD SkillBridge Program with pre-approval from Chain of Command that are within 180 days of separation.  

• Ability to participate in internship for 150-180 days. 

• Ability to travel 60% (3 days per week).   

• A passion for BRCC’s mission and commitment to Veteran, Military, and First Responder communities. 

• Hungry to learn. Willing to ask questions, seek feedback, and take initiative. 

• Ready to hustle—this is a field-facing role, not a desk job. 

• Strong communicator with the ability to hold people accountable in a respectful, data-informed way. 

Why Join BRCC Through SkillBridge? 

• Get real-world sales and field operations experience with a fast paced, mission-oriented CPG brand. 

• Build your civilian skillset in business development, distributi