Shopper Marketing Manager

Join Our Ice Cream Team!

Job Title: Shopper Marketing Manager

Location: Englewood Cliffs, NJ

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

JOB PURPOSE
This shopper marketing manager role sits within the customer strategy and planning team and is responsible for creating and executing the shopper marketing strategy for our iconic portfolio. You will be responsible for driving the strategy end-to-end, from crafting the strategy to executing flawlessly against it.

WHO YOU ARE & WHAT YOU'LL DO
The right candidate will be able to demonstrate a range of capabilities and attributes including, but not limited to:
• Ownership mindset – you ask challenging ‘why’ questions and take full accountability over your successes and failures
• Highly perceptive – you naturally look to “connect the dots,” and default to thinking big picture
• Growth mindset – you never settle for “good enough” and are always looking to optimize and evolve your approach
• Passion for strategy – you’re always trying to out-think your competition and look to play chess while others play checkers
• Resilient – you thrive on being challenged and demonstrate confidence while navigating ambiguity
• Doer, not just a thinker – you make strategic choices AND you activate against them
• Tenacity and Sense of urgency – you make things happen quickly and motivate others to be nimble and agile
• Strong communicator – you possess superior verbal and written communications skills with meticulous attention to detail
• Fun – you enjoy a laugh and don’t take yourself too seriously

WHAT YOU'LL NEED TO SUCCEED
In this role, you will take full ownership of our US ice cream business’s shopper marketing function. You will lead the end-to-end process, from crafting our portfolio strategy to executing programs with our agencies and retailers. This manager-level role will have one direct report.

Major responsibilities include:
• Develop shopper marketing activity systems that deliver against our brand and customer strategies and objectives
• Act as the main point of contact for our field teams and brand managers for all things related to shopper marketing
• Manage the day-to-day responsibilities with our agency partners to ensure programs are being executed on time and in full
• Establish and monitor KPIs that are specific to each program to ensure activations are meeting or exceeding our expectations
• Take full ownership of the shopper marketing budget and solve spend issues if/when they arise
• Share learnings and results across relevant internal stakeholders regularly

• To work closely with:
o Customer Business Managers (Field teams)
o Customer Strategy and Planning Team
o Brand Team
o Finance
o Digital Commerce Team

Pay: The pay range for this position is $99,760 to $149,640. Unilever takes into consideration a wide range of factors that are utilized in mak