Shopper Marketing Manager

Overview

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Join us. Dare for Better

 

PepsiCo’s Beverages North America Central team (PBNA Central) is looking for a driven, passionate, and detail-oriented individual to be part of our exciting marketing growth agenda. Working within a fast-paced and innovative environment, this role will be challenged to achieve both business and personal growth through innovation, ingenuity and responsibility.

 

The retail landscape is evolving rapidly, with customers seeking new ways to increase traffic and basket size. Shopper marketing plays a critical role in PepsiCo’s strategy by helping retailers differentiate in the marketplace and identify growth opportunities. This role will lead strategy, development and execution shopper marketing plans that drive volume, share, topline growth, and digital consumer engagement. This role will also focus on building strong team dynamics, dealing with ambiguity and influencing up to the highest levels of the organization.

 

Reporting to the Director of Shopper Marketing, this position will oversee one direct report and play a critical role in crafting and executing innovative, insight-led shopper marketing strategies that strengthen our customer relationships, elevate brand presence, and drive category growth. The ideal candidate will be a marketer with leadership skills, a collaborative mindset, and a proven ability to deliver impactful marketing programs in a dynamic, fast-paced environment.

Responsibilities

• Develop and execute the shopper marketing agenda for key Central Division accounts, ensuring strategic alignment with customer and brand priorities
• Craft strategic plans that deepen shopper engagement, increase conversion, and align with both national brand strategies and localized customer needs
• Partner with sales, commercial planning, and category management to align on priorities and execute best-in-class activations that drive growth
• Lead Joint Business Planning (JBP) with cross-functional teams at key accounts
• Foster strong, collaborative relationships with retailer marketing teams to align on annual strategies and create mutually beneficial programs
• Lead post-program analyses to measure impact, generate actionable insights, and continuously improve shopper marketing activations
• Develop and execute retail media strategies in collaboration with cross-functional partners, ensuring optimized investment and execution
• Provide coaching and guidance to one direct report

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Minimum Qualifications:

• Bachelor’s degree required.
• 5 years of prior marketing experience, preferably in shopper or brand marketing, retail, or digital media.
• Availability to travel up to 15%