Shopper & Consumer Insights Manager, CCA (Secondment / Fixed Term - 6 months)

Name of the position: Consumer Planner, CCA (Secondment / Fixed Term - 6 months)

Location: Santo Domingo, Republica Dominicana, Panama, Panama City

Type of contract: Secondment - Fixed Term 6 months)

Our role as Consumer Planners in Diageo is to act as bold agents of growth who lead the business with ideas and strategies powered by insight and foresight, to shape the future of social celebration and create value for consumers, customers and Diageo.

Our function is rooted in a ‘Strategic Planning’ philosophy and mentality and goes well beyond functional research delivery.

This role requires:

• Inspiring leadership and effective influencing skills across a diverse stakeholder group, leading to genuine impact on delivering our ambition.

• Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow

• Integrative Thinking to synthesizes data and understanding from multiple sources in few core messages in an actionable way

• Be externally attentive - to culture, trends & market place dynamics, to detect the factors that could positively or negatively impact growth

• Ruthless prioritization

Top 6 Accountabilities:

• Lead the strategic planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans.

• Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.

• Effectively influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.

• Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend.

• Effective management of research & planning budgets.

Qualifications & Experience Required

• +6 years of Market & Consumer Research in FMCG, either at agency or client side

• Strong communication and influencing skills across senior levels to engage and drive consumer-centricity on decision-making.

• Externally attentive (customers, competitors, economics, business trends) to ensure the plans reflect opportunities and issues

• Experience across all stages of primary and secondary research, from methodology selection to vendor management.

• Strong Analytical Skills and proven ability to distill multiple set of data to uncover insights and turning them into actionable business recommendations.

• Comfortable working in areas of ambiguity even in the absence of high levels of data

• Experience in working in multicultural complex environments.

• Truly collaborative, a key team player but an objective voice of reason 

• Commercial savvy and creative; while intellectually rigorous in the thinking - a master of both the art and the science of Planning.                      

• English Proficiency level.