SEO Lead Analyst

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

Responsibilities Include, But Are Not Limited To:

• Drive SEO strategy for internal teams by powering content, technical, and off-page projects, with the goal to increase traffic and revenue for multiple sites.
• Drive site-specific goal setting and project planning. Design projects focused on priorities and targets, and monitor overall performance, while reporting regularly to leadership. 
• Develop new strategies, tactics, and processes that grow KPIs or increase efficiencies of the entire SEO team and work with Content, Creative, Tech and others to do so. 
• Oversee portfolio-level SEO Performance using BrightEdge, Search Console, Google Analytics, and Internal Dashboards and effectively communicate expert level analysis in meetings, slide decks, or reports.
• Educate and train internal teams about SEO best practices and the latest trends 
• Perform Competitive analysis in the ever-changing education and SEO space, report on findings, and make recommendations.

Things That Should Be In Your Background:

• Bachelor’s degree (in a business, data, or communications related field is a plus); Graduate degree a plus, but not required.
• 7+ years SEO experience
• Proven track record of scalable SEO tactics
• Ability to teach/train others in SEO principles and tactics
• Successful advocacy for organic search & inbound marketing in your last organization
• Strong attention to detail, love of process-building, and desire to help grow a business unit.
• Ability to manage stakeholders, at various levels of the organization, and their needs.
• Ability to maintain a fun, casual, professional and productive team atmosphere.
• Comfortable working with ambiguous concepts and distilling them into sound deliverables.
• Enthusiasm and the ability to thrive in an atmosphere of constant change.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($95,000 -$110,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U LLC

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the pa