Senior Writer, Digital

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We’re looking for a highly creative Senior Writer, Digital to join Heart Haus (the internal agency within CVS Health).  The ideal candidate will be an experienced and passionate writer with retail and healthcare digital marketing experience with top-notch writing and editing skills, including knowledge of proper punctuation, spelling, and grammar.  Knowledge of video concepts and production is necessary, as is experience across all digital media and content including web, social, and email.

The Senior Writer will write persuasive and engaging online content to achieve marketing goals, such as boosting brand awareness or increasing sales.  Their responsibilities include creating website copy, blog posts, social media updates, and digital advertisements, often requiring research, SEO knowledge, and collaboration with marketing teams.  Key skills for this role are strong writing and communication, creativity, attention to detail, and the ability to meet deadlines.  You will also have experience working with and exploring AI and be curious and willing to expand upon this capability and become a subject matter expert in these tools.  You will use AI to assist with tasks like brainstorming, concept development, content generation and workflow optimization.

The ideal candidate will have worked in an external or internal agency that values the power of superior creative, has big brand experience and have a strong portfolio showing relevant multi-channel campaigns and digital executions.  And you should have strong presentation skills with the ability to sell innovative creative ideas.

Responsibilities include but are not limited to:

• Write persuasive and engaging online content to achieve marketing goals, such as boosting brand awareness or increasing sales.

• Generate innovative creative writing ideas that deliver and adhere to the brand voice and tone while ensuring consistency.

• Bring ideas and copy to life across a wide scope of unique projects through digital innovation and collaboration with internal stakeholders.

• Develop and maintain trusted partnerships with peers and business teams.

• Apply deep and demonstrated experience in writing for a broad range of deliverables that including video, digital content, web assets, social, and email.

• Write content in alignment with the goals outlined in the project brief, along with WCAG accessibility requirements, clinical nomenclature, and compliant legal language. 

• Collaborate closely with accessibility, marketing strategy, clinical and legal teams to ensure that language meets brand and stakeholder standards. 

• Leverage AI tools to assist with brainstorming, concept development, content generation and workflow optimization.

• Provides strategic guidance and directs AI to create specific types of copy, such as headlines, product descriptions, blog posts, or email campaigns. 

• Edits and refines output and improves AI-generated content to ensure quality, accuracy, and ethical considerations.

• Conducts research and uses AI tools to research customer preferences, objections, and other data points that can inform the copy. 

• Collaborates with teams and works with marketing teams to optimize content based on AI-driven insights and campaign performance. 

Required Qualifications:

• Strong portfolio required and link included in resume for consideration.

• Must have 5-7 years’ experience with a minimum 5 years of working as a writer with an additional 2 years as a senior writer.

• Proven track record as a writer, with a portfolio filled with examples of how their contributions assisted in the development of breakthrough creative, with emphasis on digital.

• Must have top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar.

• Ability to generate impactful creative writing ideas and executions that deliver and adhere to the brand vision and brand standards while ensuring consistency.

• Ability to understand a marketing brief and translate the input into ideas.

• Ability to demonstrate a passion for strategic and creative problem solving with a de