Senior User Acquisition Manager, Games

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: Los Angeles 

The intersection of media and technology is our sweet spot, and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating outstanding experiences for our passionate communities.

About the Team

Crunchyroll Games is a new division of Crunchyroll passionate about bringing the best of anime and anime-look games to Crunchyroll’s global audience. We work with a variety of global and domestic partners to help publish games to over 100+ countries, and bring more fans into the anime games ecosystem. Our team is composed of anime enthusiasts, authorities within gaming, and mash-ups of keenly intelligent and driven individuals. We are highly collaborative, and closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community.

The Crunchyroll Games team is growing fast! We are a cross-functional team of highly-motivated people spanning several internal departments — from Business to Marketing to Audience Development to Design. The team works closely with external content providers and licensors to develop and promote mobile games for the Crunchyroll community. We deploy a large scale budget against a wide array of paid marketing channels to drive brand awareness, conversion, and new users as well as lifecycle communications crafted to engage, retain, and promote additional value to our existing users.

We desire to evolve the way anime games are marketed and perceived in Western markets!

About the Role

Crunchyroll Games is seeking a Senior User Acquisition Manager who will own paid media, growth, and analysis to support our expanding library of anime and JRPG mobile game titles. This role is ideal for an analytical and results-oriented marketer who can independently manage multiple advertising campaigns across several games while owning existing and new external vendor relationships.

As a key strategic member of the team, you are encouraged to nurture data insights to inform and optimize marketing plans that will ultimately contribute to our continually evolving best practices.

A day in the life of our Senior User Acquisition Manager:

• Paid media planning and campaign development working within a fixed budget.
• Manage, implement & execute campaigns across various ad platforms including Google Ads, Facebook, Apple Search Ads, TikTok, Adnetworks, DSPs, ReEngagement partners, etc.
• Optimize and analyze campaign results to fine-tune budget allocations.
• Track KPIs, provide reports, optimize and analyze campaign results to fine-tune budget allocations
• Work closely with existing media partners for campaign optimization.
• Develop & test new media partners.
• Keep up with industry trends and new UA opportunities.
• Partner closely with our analytics team to measure effectiveness, drive efficiency, and develop impactful insights across the organization
• Collaborate with Marketing, Creative Services & vendors on the ideation & development of creative assets (including static/video/playable assets used for paid channels)
• Run Creative A/B tests.
• Coordinate with other UA team members, Marketing Managers & Social Team to ensure alignment across Crunchyroll Games marketing strategy and prioritization.

About You:

• 12+ years of professional experience in paid mobile app marketing
• A minimum of 6 years experience running UA within the mobile game industry.
• Demonstrated ability to meet revenue goals and drive post-app install metrics
• Experienced with self service optimization on user acquisition campaign channels such as Facebook Ads, Tik Tok, Google Ads, Vungle, IronSource and more.
• Proficiency in Excel and the analysis it pertains to the position
• Skilled in data synthesis and developing narratives to communicate results.
• Knowledge of analytical tools such as Tableau, Sensor Tower & Data.ai.
• Kind, collaborative, and self-motivated with a stellar work ethic

Desirable Skills:

• Experience running performa