Senior Technical Writer

About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description:

We are seeking a highly motivated and experienced Sr. Technical Content Writer to join our Managed Threat Hunting team at Zscaler. This role will involve writing projects to develop thought leadership assets, pitch deck presentations, eBooks, case studies, success stories, white papers, website content, video scripts, blogs, and more.

 

As the first content writer on the team, you’ll work closely with our product marketing manager on positioning, messaging, tone, style, and an editorial calendar. 

 

As a storyteller and intentional communicator, you’ll develop rich and informative content in a way that drives awareness, education, product demand, and engagement from our target audience. 

 

You will be working closely with a highly motivated and strategic team and we need you to bring your creativity, content strategy, imagination, innovation, and high energy to the team. 

 

We’d like you to have a comprehensive understanding of cybersecurity, specifically, in a domain such as threat hunting, incident response, threat detection, or a similar managed security solution. 

 

We are at a pivotal moment, getting ready to disrupt the managed threat hunting market and re-define threat hunting. We need you and your voice and creativity to help us achieve our full potential. 

Responsibilities:

• Content Creation and Management: In collaboration with our product marketing manager, take the lead on creating compelling and informative content across multiple formats including thought leadership assets, pitch decks, eBooks, case studies, success stories, white papers, website content, video scripts, and blogs. Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and target audience consumption. Keep up to date with industry trends, emerging technologies, and competitor activities to identify new content opportunities.
• SEO and Content Optimization: Leverage SEO best practices to increase visibility and engagement of content. This involves keyword research, optimizing existing content, and collaborating with the product marketing manager to ensure content ranks well in search engines and reaches the intended target audience.
• Stakeholder Collaboration: Work closely with team members from the Managed Threat Hunting team, product marketing management, sales, and customer success to gather insights, feedback, and input that will inform content development and strategy. Ensure that all content supports service positioning, lead generation, and customer education goals.
• Innovation and Creativity: Bring a high level of creativity, imagination, and innovation to the team. Experiment with new content formats and storytelling techniques to engage and educate our target audience in novel ways. Be a driving force in helping Zscaler disrupt the managed threat hunting market with cutting-edge content.
• Measurement and Reporting: Regularly measure and report on the performance of content, using analytics tools to track engagement, lead generation, and other relevant metrics. Use insights to continuously refine and improve content strategy and execution.
• Enhance Go-to-Market Strategy: Collaborate with cross-functional teams to tell stories that enhance the go-to-market strategy.

 

Qualifications:

• 4-7+ years of cybersecurity marketing, journalism, content writing, or similar experience is preferred.
• Bachelor's degree in business, marketing, communications, public relations, journalism, or engin