Senior Technical SEO Specialist
VMLAbout the role
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the role
WPP Enterprise Solutions in Amsterdam is the central hub for SEO and GEO expertise across the WPP network. From our team, we work with major national and international organisations on complex challenges across search, websites, digital platforms and AI-driven discovery.
Our team currently consists of ten SEO and GEO specialists and is growing rapidly. We are therefore looking for a Senior Technical SEO Specialist to strengthen our technical capabilities.
This is explicitly not a traditional SEO role with some technical SEO added on top. We are looking for someone who approaches SEO from a technical perspective. Someone who understands how websites, platforms, JavaScript frameworks, crawlers, rendering, APIs and search engines interact, and who can independently investigate and solve complex technical problems.
You are comfortable working with SEO specialists, developers, solution architects, product teams and other technical stakeholders. You are able to go deep into the technology when needed, while also translating complex findings into clear priorities, recommendations and implementations for enterprise clients.
What you will do
As a Senior Technical SEO Specialist, you will be responsible for the technical quality and scalability of our SEO solutions. You will work on complex websites and digital ecosystems where standard SEO checklists are simply not enough.
Your responsibilities will include:
- Conducting advanced technical SEO audits for large and complex websites, platforms and international domain structures.
- Analysing crawling, indexing and rendering to identify the root causes of technical SEO and indexation issues.
- Working with modern JavaScript frameworks and rendering architectures, including SSR, CSR, SSG and hybrid rendering.
- Analysing HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalisation and robots directives.
- Investigating and optimising crawl architecture, internal linking and information architecture for websites with hundreds of thousands or millions of URLs.
- Advising on complex technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalisation and hreflang.
- Performing log file analysis to understand how Googlebot and other crawlers interact with websites and to improve crawl efficiency.
- Developing scripts, tooling and automation that make recurring analyses faster, more reliable and more scalable.
- Reviewing technical solutions, specifications and implementations from an SEO perspective before they go live.
- Working closely with developers and engineering teams to translate SEO recommendations into clear technical requirements and tickets.
The technical expertise we are looking for
For this role, we are looking for someone whose technical capabilities go well beyond using standard SEO tools.
You have a strong understandin
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