Senior Specialist, Digital Activation

Company Description

APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.

APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex media environment.

Clients opt into solutions outside the agency’s core services that offer tangible benefits including guaranteed outcomes, and advantageous pricing.

Job Description

This role is part of the Digital Strategy & Activation team within APEX. APEX is centralized hub within Publicis Media.

The Digital Strategy & Activation team within APEX acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign stewardship, billing, and client support. 

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

As a Senior Specialist, Digital Strategy/Activation you will be an expert of your own field, while learning the responsibilities of your counterparts on the other side of the business for specific accounts.  This position is a stepping stone to becoming a Supervisor.

Your Impact:

If you are already in an Activation role, the Strategy responsibilities you will be responsible for are as follows:

• Will own strategy and planning for portfolio of accounts while providing white glove service to these key brands and agencies across the Publicis Groupe
• Oversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFIs, campaign handoffs, etc.
• Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business health.
• Prepare supporting media plan deliverables such as presentations or research
• Ensure Salesforce is accurate and up-to-date for all opportunities
• Manage and build creative and solution-driven proposals RFP proposals as the primary POC between assigned accounts and vendors
• Advising and planning which partners, tactical targeting, format, research, creative, etc. best suits incoming RFP’s
• Managing campaign and portfolio pricing to effectively drive client results and business health
• Prior to a closed deal, manage internal and client deliverables, day-to-day communication with both the vendors and agencies and organized campaign managed and documentation
• Own internal resource documents including spec sheets, integration details, margin overviews, partnership update logs
• Effectively manage and prioritize multiple planned campaigns across channels, with multiple partners with ownership of both established and emerging accounts
• Develop and maintain relationships with agency contacts and vendors alike to understand client goals and new vendor product offerings
• Troubleshoot problems, improve process, and be a team player to assist other team members with workload/issues that arise/etc.
• Understand multiple facets of digital media including programmatic, high impact, audio, CTV, OTT, measurement, tagging, and more – and being able to knowledgably communicate to the larger group.
• Maintain up-to-date understanding of digital media industry, including new executions, industry measurement updates, and changes to partner companies we work with
• Management and training of new Associates on the business
• Ability to meet tight client deadlines while managing deliverables from internal and external partners/ vendors
• Talent for thinking creatively and crafting custom solutions to meet varied and sometimes competing objectives

If you are already in a Strategy role, the Activation responsibilities you will be responsible for are as follows:

• Effectively manage and prioritize multiple live campaigns across channels, with multiple partners with ownership of both established and emerging accounts.
• Provide white glove client service to key brands and agencies across the Publicis Groupe.
• Create and present campaign wrap up reports showcasing campaign success, insights, and future recommendations.
• Develop and maintain strong personal relationships with agency counterparts and vendor contacts to receive information about client goals and new product offerings.
• Act as campaign lead to ensure success for your dedicated accounts, fostering collaboration across departments to achieve and outperform client goals.
• Collaborate with Supervisor to troubleshoot problems, improve process, and ensure client satisfaction
• Assist