Senior Program Marketing Specialist, US Customer Programs (Remote)
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
CAREERS THAT CHANGE LIVES
Come join one of the most exciting growth therapies in MedTech! Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure. The technique targets specific nerves near the kidneys that can become overactive and cause high blood pressure, also known as hypertension. High blood pressure is a global epidemic, affecting one-third to one-half of adults. This is a unique opportunity to join a growing team that is responsible for introducing this new therapy and Medtronic's Symplicity Blood Pressure Procedure that will potentially transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibilliondollar market globally over the next five years. Come join the US RDN Marketing team for a once-in-a-career opportunity to help bring a novel therapy to US Hypertension (HTN) patients.
We are hiring a Sr. Program Marketing Specialist to be part of our expanding US Customer Education and Programs team as we continue to roll-out the launch of this novel therapy. Your role will be to manage peer-to-peer education supporting our RDN Symplicity Blood Pressure Procedure. You will manage established programs and have the opportunity to develop new offerings that support the development of this new market. If you’re a strategic thinker, get energized collaborating with others, and are passionate about customer education, this could be the role for you! We look for leaders at every level who have a clear vision of where we are going and how to get there, bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
A DAY IN THE LIFE:
- Manage execution of the established Symplicity Blood Pressure Procedure Speaker Program series: in-person peer to peer programs, national broadcasts and IDN (Integrated Delivery Network) offerings.
- Support field sales reps and market development specialists on execution of programmatic offerings.
- Liaise with HCP faculty to ensure on-label messaging and coordination of event.
- Responsible for compliance and documentation for programs.
- Project manage and gain approvals for associated content and materials required to support customer education and programs.
- Work with internal partners to develop promotional items.
- Collaborate with HCP faculty and internal stakeholders to develop topic specific content and webinars to support current educational needs.
- Build strong understanding of existing barriers to adoption of the Symplicity Blood Pressure Procedure and determine what customer education and new programs (or evolutions) are needed to support launch acceleration.
- Travel required to support Programs, Conferences, POA Meetings, Rep Training.
- Ability to travel as needed, up to 20% of the time.
QUALIFICATIONS
Minimum:
- Bachelor's Degree
- 5+ years of experience in Program Management,Marketing, Sales, or Customer Education role in a medical device or healthcare industry (3+ years with Advanced Degree)
Preferred:
- Masters or other Advanced Degree
- Content Development experience for HCPs
- US marketing experience in complex matrix business structure
- Ability to synthesize clinical data and technical information
- Previous experience interacting with internal teams, sales force, senior management and customers
- Digital Marketing experience
- Market Development experience
- Presentation skills
- Experience with Salesforce.com
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirem
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