Senior Product Manager, Serve Pillar

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together.

McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.

We have built a new McDonald’s Customer Experience (MCX) team to work closely alongside Global Technology in developing and deploying smart digital investments that improve experiences for our customers and drive visits, sales, and cash flow for the system. Our collective vision is to make digital experiences more personal, more convenient, and better value for our customers with an agile 'test, learn and improve' mindset. The role of MCX is to set the overall digital strategy and define digital customer solutions across ordering, payment, personalization, loyalty, and delivery. Together with Global Technology, we identify the most meaningful opportunities for our customers and our business, and we bring them to life through industry-changing products like Mobile Ordering and McDelivery. In addition to setting the overall digital vision and strategy, we help markets to accelerate opportunities, consolidate lessons to share across markets, measure progress, and drive continuous improvement and enhancements to the McDonald’s customer experience.

As a Senior Product Manager, you will be responsible for leading the product strategy, roadmap, and execution for a portfolio of products. You will work closely with cross-functional teams, including engineering, design, marketing, and sales, to drive product innovation and achieve business goals. You will be the champion of the customer, translating their needs and feedback into product requirements and driving customer-centric product development. The Senior Product Manager will also analyze market trends, conduct competitive analysis, and identify growth opportunities to ensure the product portfolio remains driven and relevant in the market.

Key Responsibilities:

• Develop and implement the product strategy and roadmap, aligning with overall business goals and market trends. Define the product vision and direction, and communicate it optimally to cross-functional teams, executives, and partners.
• Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design teams to develop and launch new products and features. Collaborate with UI, SDM and Engineering to develop, text and ship functionality to users.
• Deeply understand customer needs, difficulties, and behaviors through customer research, user feedback, and market analysis. Use customer insights to advise product decisions and prioritize product backlog items.
• Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities. Stay up-to-date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.  Facilitate release planning, weekly demos with stakeholders and other Agile practices on an operational basis.
• Define and supervise product performance metrics, such as revenue, customer adoption, and customer happiness, to evaluate product success and make data-dri