Senior Product Manager, Demand

About Pacaso:
Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.Founded by former Zillow executives, Pacaso has facilitated over $1 billion in gross real estate transactions and service fees across more than 40 markets nationwide, as well as internationally in Paris, London, and Cabo.

We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.Pacaso is a certified Great Place to Work and has received numerous accolades for its workplace culture. Fortune and Great Place To Work named Pacaso to the 2024 Best Workplaces in Real Estate list. In 2023, Pacaso was recognized as a Best Workplace in the Bay Area™, and in 2022, it ranked among the Best Medium Workplaces™, Best Workplaces for Real Estate™, and Best Workplaces for Millennials™. Additionally, Pacaso was ranked #6 on Glassdoor's 2022 list of Best Places to Work and was one of LinkedIn's top startups in 2022.

About the Role

Join Pacaso to own and elevate the buyer-facing experience (pacaso.com and native apps) that resonates with high-net-worth individuals. As a Senior Product Manager, you will drive the end-to-end product execution for our buyers, ensuring it reflects the luxury and sophistication of the Pacaso brand while delivering measurable demand generation results in a fast-paced startup environment.

As an integral member of the product team, you will shape the future of Pacaso, building an unparalleled experience for our luxury buyers while working with speed and agility. If you thrive in ambiguity, are passionate about second home ownership, have a high bar for quality with the ability to balance rapid execution/iteration, we want to hear from you!

Key Responsibilities:

• Customer-Centric Execution: Utilize strong customer empathy and data-driven insights to rapidly implement and iterate on product features that resonate with high-net-worth buyers, enhancing their overall experience and driving purchase decisions.
• End-to-End Ownership: Execute the full product lifecycle from concept to launch for a seamless, high-touch buyer experience. Move quickly from insight to implementation while maintaining the luxury standards of the Pacaso brand.
• Product Efficiency through AI: Integrate AI as a foundational element in both product experiences and daily workflow. You've proven ability to:
• Design and ship AI-powered features that enhance personalization and engagement at scale
• Leverage AI tools to accelerate execution—from PRD creation to JIRA ticket refinement to data analysis
• Identify opportunities where AI/ML can solve customer problems and drive conversion
• Rapid Feature Delivery: Execute product enhancements with startup velocity—shipping weekly improvements while maintaining quality. Balance speed with sophistication to ensure every aspect of the journey captivates high-net-worth individuals and drives quality lead conversion.
• Data-Driven Iteration: Monitor real-time customer behavior and conversion metrics, establishing KPIs and running rapid experiments. Make quick, informed decisions based on data while comfortable with 80/20 decision-making when needed.
• Cross-Functional Execution: Drive alignment across product design, engineering, sales, and marketing teams to ship world-class solutions quickly. Excel at unblocking teams, making trade-offs, and maintaining momentum in a dynamic environment.

The right candidate is able to provide clear examples of where they’ve: 

1. Rapidly prototyped and shipped customer-facing features that drove measurable results
2. Significantly impacted lead conversion rates through quick iterations and experiments
3. Executed growth initiatives in startup timelines (days/weeks, not months)
4. Implemented AI/ML solutions to personalize customer experiences and improve operational efficiency
5. Elevated product features for luxury audiences while maintaining aggressive delivery schedules
6. Used AI tools to 10x their personal productivity and execution speed

Critical Success Factors: 

• Startup DNA: Comfortable with ambiguity, changing priorities, and wearing multiple hats. You view constraints as opportunities for creative solutions
• AI Fluency: Daily user of AI tools for productivity; experience shipping AI-powered product features