Senior Product Manager, Application

Job Title:                           Senior Product Manager, Application                        

Reports To:                      VP, Lending

FLSA Status:                     Exempt

Department:                    Business Development

JOB SUMMARY: Responsible for the customer-facing application flow, from initial entry through offer presentation, authentication, funding, and post-offer steps, ensuring a seamless, intuitive, and high-converting experience. The primary objective of this role is to maximize application completion and minimize drop-offs across the funnel.

ESSENTIAL JOB FUNCTIONS:

Application Experience Ownership

·       Own the product roadmap for the loan application experience, including:

o   Application page flows and orchestration

o   Offer presentation and selection

o   ACH setup and repayment configuration

o   Contract review and signing

o   Funding experience and confirmations

·       Drive cohesive, intuitive application journeys across new, returning, and refinance customers.

 

Experimentation & Conversion Optimization

·       Lead A/B testing and experimentation across application flows, page sequencing, copy, form fields, and UX patterns.

·       Identify drop-offs and friction points in the application funnel and drive initiatives to improve completion and funding rates.

·       Partner with design and engineering to rapidly iterate on hypotheses and measure impact.

 

Authentication & Platform Integrations

·       Own authentication experiences within the application flow.

·       Partner with growth and marketing teams to support integration with affiliate and partner marketing platforms, ensuring clean attribution and optimized conversion.

·       Support differentiated flows for returning customers and refinance journeys.

 

Specialized Application Flows

·       Own application capabilities for:

o   Direct Debt Payoff experiences

o   Returning customer and refinance application flows

o   Funding orchestration and downstream handoffs

·       Ensure edge cases and operational considerations are well-defined and handled gracefully.

 

Execution & Delivery

·       Write clear and detailed product requirements and collaborate closely with engineering on solution design.

·       Manage sprint priorities and backlog for application-related work.

·       Perform product UAT testing and ensure high-quality launches.

·       Serve as the primary point of contact for application-related initiatives across engineering, design, marketing, and operations.

 

Measurement & KPIs

·       Define, track, and optimize core application KPIs, including:

o   Application completion rate

o   Step-level drop-off rates across the funnel

·       Establish clear success metrics for experiments and new features and ensure rigorous post-launch analysis.

 

MINIMUM QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable indi