At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We're looking for a Senior Performance Marketing Manager to join our Growth Marketing team and supercharge Webflow’s paid acquisition engine. You will take ownership of multi-million dollar ad budgets, drive efficiency across channels, and continuously test and iterate to scale growth.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $144,500 - $188,500
    • Zone B: $139,000 - $179,500
    • Zone C: $129,500 - $170,00
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • $142,000 - $187,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Growth Marketing

 

As a Senior Performance Marketing Manager, you’ll … 

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
• Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
• Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
• Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
• Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
• Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
• Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Senior Performance Marketing Manager if you:

• Have 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
• Have managed at least +million in annual paid media spend across multiple platforms with proven impact.
• Possess the ability to analyze campaign data, extract insights, and refine campaign strategies.
• Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
• Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
• Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
• Are fluent in using and evaluating various attribution models to inform marketing decisions.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship