Senior Paid Media Manger

About InSite:

InSite Property Group is a real estate focused private equity firm that operates a portfolio of self-storage facilities across the United States. The company has acquired, entitled, and constructed over 100 properties.

Objective:

SecureSpace Self Storage, a nationwide provider of top-tier storage solutions, seeks a seasoned Senior Paid Media Manager with a strong focus on Local SEM, SEO, and digital marketing. If you're a data-driven marketer with a record of leading teams and managing budgets, your expertise could fuel our mutual growth. Join us to make a significant impact in the self-storage industry and creating and implementing new processes.

Responsibilities:

• Develop, execute, and optimize paid search campaigns across various platforms, focusing on local markets, including Google Ads, Bing Ads, Yelp, SpareFoot, Craigslist, Facebook Ads, LinkedIn Ads, and Twitter Ads
• Conduct keyword research, develop ad copy, and create compelling ad campaigns that drive traffic and conversions
• Analyze campaign performance using a variety of tools, such as Google Analytics, Excel, Google Sheets, and Tableau, to make data-driven decisions for continuous improvement
• Monitor and manage budgets to maximize ROI and meet company objectives, including managing seasonal budgets and forecasting performance
• Collaborate with internal teams to align local strategies, including sales, customer support, and product development, to align paid search strategies with overall marketing goals and company objectives
• Manage external vendors and maintain strong relationships to ensure optimal campaign performance
• Stay current with industry trends, best practices, and emerging technologies to ensure that our paid search strategies remain cutting-edge and effective
• Manage and mentor a Junior PPC Manager, providing guidance, training, and support to ensure their success and growth within the team
• Evaluate team performance and identify areas for improvement, implementing changes as needed to optimize workflows and achieve goals
• Optimize both digital and offline channels with a special focus on enhancing local marketing performance
• Design and optimize landing pages to improve user experience and conversion rates
• Develop and implement multi-channel attribution models to effectively allocate budgets across marketing channels
• Dig deep into data, ask hard questions, and explore innovative solutions to challenges when others might give up
• Contribute to the development and scaling of our marketing platform, helping to "build the machine" that drives growth and success
• Communicate campaign results, insights, and recommendations to stakeholders at all levels of the organization through presentations and reports

Salary Range: $120,000 - $140,000

Requirements

Skills and Experience:

• Bachelor's degree in Marketing, Analytics, or a related field
• 5+ years of experience in paid search management with a special emphasis on local market strategies, preferably in the self-storage industry or similar industries. Proven experience managing and optimizing local campaigns to boost ROI.
• Demonstrated expertise in Google Ads, Bing Ads, Yelp, SpareFoot, Craigslist, and other advertising platforms
• Strong analytical and data-driven mindset, with experience in Excel, Google Sheets, and Tableau
• Advanced certifications in Google Analytics, Tableau, or other relevant tools
• Proficiency in scripting languages such as JavaScript, Python, or R for automating tasks and performing advanced data analysis
• High attention to detail and excellent organizational skills
• Familiarity with A/B testing, conversion optimization techniques, and landing page optimization
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
• Excellent communication, presentation, and interpersonal skills
• Proven experience managing and mentoring a team, with a focus on developing talent and fostering a positive work environment
• Experience managing vendors, forecasting performance, optimizing digital and offline channels, and working with multi-channel attribution models
• Track record of dependability, focus on results and demonstrated success in past roles
• A strategic thinker who is not just an executor but a proactive problem solver
• Cultural fit with the company's values, vision, and long-term goals

Preferred Qualifications:

• Deep local SEM / SEO / digital expertise is the desired candidate
• Google Ads and Bing Ads certifications
• Demonst