Senior Media Relations Manager

Job Description Summary

Responsible for developing media relationships and implementing strategic and effective media relations plans to promote MUSC and its OneMUSC initiatives.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-27

Scheduled Weekly Hours

40

Work Shift

Job Description

The Senior Media Relations Manager leads a team of 2 or more media relations managers, helps engage the RHNs marketing and communications leads, serves as the primary point of contact for critical enterprise media inquiries, proactively seeks media opportunities through well-crafted pitches, ensures consistent and positive media coverage and analysis of the team's efforts. This person must be a strategic thinker with strong communication skills, a proven track record in media relations, and experience working in health care and education.

35% - Media Relations

• Build and implement strategic and effective media relations plans to promote MUSC and its OneMUSC initiatives.
• Proactively build media relationships and seek media opportunities through well-crafted pitches, ensure consistent and positive media coverage and analysis of the team's efforts.
• Build reactive responses in a crisis situation in collaboration with leadership.
• Serve as the institutional spokesperson, interfacing with media to build and maintain a positive public image for the MUSC Enterprise.

15% - Leadership

• Lead a team of two or more media relations managers, helping to engage the RHN's marketing and communications leads and serve as the primary point of contact for critical media inquiries.
• Coordinate with content strategy team for content and sharing of stories. Plan and oversee all staffing levels in assigned department.
• Manage, recruit, interview, hire, train and monitor employees.
• Perform annual reviews and assessments.
• Communicate job expectations and responsibilities, while supervising, discipling and mentoring employees and work systems.
• Manage the departmental budget and communicate proper fiscal policies to the entire team.

30% - Enterprise Collaboration

• Support ICCE and University plans and relationships with cross-functional leaders to help identify subject matter experts for media stories. 
• Collaborate with the Director of Public Relations, Public Relations and Communications team members and others, to develop key performance indicators to evaluate the effectiveness of strategic media plans, media coverage and media outreach efforts.

15% - Training and Support

• Build processes and procedures for the media relations department to ensure smooth operations.
• Own Meltwater and other vendor relationships, as needed.
• Complete training on all platforms necessary to create, track and pull PR and news media data and analytics (Google Analytics, Meltwater, Monday.com, etc.
• Support media training efforts and all other duties as assigned.

5% - Other Duties

• Perform additional tasks assigned.

Additional Job Description

A bachelor's degree from an accredited college/university in Public Relations, Journalism, Communications, or a related field. At least 5 years of related work experience required; 7 years preferred.

Physical Requirements: Ability to perform job functions while standing. (Continuous) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to climb stairs. (Infrequent) Ability to work indoors. (Continuous) Ability to work outside in temperature extremes. (Infrequent) Ability to work from elevated areas. (Frequent) Ability to work in confined/cramped spaces. (Frequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Continuous) Ability to twist at the waist. (Frequent) Ability to squat and perform job functions. (Frequent) Ability to perform "pinching" operations. (Frequent) Ability to perform gross motor activities with fingers and hands. (Continuous) Ability to perform firm grasping with fingers and hands. (Continuous) Ability to perform fine manipulation with fingers and hands. (Continuous) Ability to reach overhead. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Continuous) Ability to fully use both legs. (Continuous) Ability to use lower extremities for balance and coordination. (Frequent) Ability to reach in all directions.