Senior Media Planner

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

We are looking for a Senior Media Planner (SMP) to join our growing team. An SMP is expected to provide clients, Media staff, other internal teams, and vendors with media thought leadership and guidance. This senior role knows the people, processes and technology for the planning, buying, analyzing, testing and optimizing of all paid media. The SMP contributes to the development and leads evaluation, execution and management of media plans that consist of, but are not limited to, all paid digital and traditional media channels for pharmaceutical clients to meet their campaign requirements, budgets and marketing objectives. 

Applicants need to be able to thrive in an ever-changing work environment as new clients are onboarded; protocols and processes are assessed and adjusted, and pivots to media plans, meetings, etc. are a regular occurrence. An SMP is expected to be proactive in monitoring advertising and media trends, as well as how these trends will affect the agency and clients. This role requires sharing opinions in open forums, conference calls, emails, and in written presentations and POVs. 

The primary function of an SMP is to act as the point of contact for specific, more complex, higher-profile accounts. In tandem, an SMP is a key contributor in media recommendations, pulling reporting insights, as well as applying experience and media industry knowledge to work across specialized teams (SEM, Social, Programmatic). The outcome of this work is cohesive media plans, strong campaign performance management, and actionable media tests. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by: 

Media Buying & Campaign Activation: 

• Act as the primary day-to-day point of contact for media vendors, managing all operational communications including trafficking requests, creative asset delivery, and troubleshooting campaign-related issues to ensure seamless and timely execution. 
• Create and manage Prisma campaigns, including the generation and distribution of Authorizations, ATBs, and Insertion Orders. 
• Lead campaign activation workflows; developing and distributing spec sheets, configuring and managing ad serving platforms (Adswerve & Double Verify), creating and QA’ing traffic sheets, and coordinating the submission of all required tracking tags (e.g., UTMs, site pixels). 
• Build or oversee the creation of DCM tags and coordinate with internal and external teams to ensure accurate trafficking of tags and creative assets to vendors. 
• Coordinate with cross functional teams and lead campaign kickoff calls, ensuring alignment on project requirements and needs for custom initiatives. 

Campaign Management & Reporting 

• Create and manage the campaign flowchart and media launch tracker. 
• Organize and manage campaign-related financial processes by managing bill trackers, clearing invoices, and performing budget reconciliations to ensure financial accuracy. 
• Manage the process of requesting and organizing 3rd party vendor data, performance reports, and campaign screenshots. 
• Lead campaign pacing and optimization efforts and collaborate with the analytics team to contribute data-driven insights for monthly and quarterly analytics reports. 

Campaign Planning: 

• Support the development of media recommendations by managing the RFP process, evaluating proposals, and maintaining competitive and partner consideration sets. 
• Contribute to media plan recommendation build in both Excel and PowerPoint formats, coordinating with SME departments as needed.