Senior Marketing Operations Manager

Senior Marketing Operations Manager

GoodParty.org – an AI-driven tech platform transforming our democracy – is looking for a Senior Marketing Operations Manager. This 100% remote role will ensure campaigns are data-driven, scalable, and optimized for growth by owning the systems, automation, and data infrastructure that power our marketing and sales efforts.

About GoodParty.org:

GoodParty.org is on a mission to make people matter more than money in our democracy by empowering independent candidates to run, win, and serve. Our AI-powered platform provides free tools to independent candidates to run their campaigns, connect with voters, and serve their communities effectively.

A majority of eligible voters, including more than half of Millennials and Gen Z, say that neither Republicans nor Democrats represent them. GoodParty.org is the solution. With 3,444 independent candidate wins across 48 states last year, these elected officials come from across the ideological spectrum. They prioritize people over parties and community over corporate interests. In 2024, 40.3 million votes (26% of all voters) cast a ballot for our candidates. We’re not a political party, we’re a platform and a movement.

Founded by serial entrepreneur Farhad Mohit ($1B+ in exits, including Flipagram/TikTok and Shopzilla), GoodParty.org is building solutions so we can have a truly representative democracy where society’s biggest problems are solved.

What You’ll Do:

• Own and operate the marketing and sales operations stack end-to-end, ensuring HubSpot, outbound tooling, analytics, and integrations work reliably together as we scale.

• Manage and improve candidate ID and lead generation operations from third-party vendors including lead ingestion, email validation, enrichment, segmentation, outbound handoff, and feedback loops on lead quality.

• Serve as a senior HubSpot operator, owning workflows, properties, lifecycle stages, lists, scoring models, and automations that support acquisition, activation, and sales follow-up.

• Partner closely with Sales to improve sales ops infrastructure, including call and meeting tracking, outcome enforcement, automated follow-ups, and reliable reporting for prospect connect and connect-to-close rates.

• Implement and refine lead scoring, segmentation, and lifecycle execution, translating agreed-upon strategy into working systems that Sales and Growth actually use.

• Build and enforce campaign architecture and tracking standards, including UTMs and HubSpot Campaigns, so campaign performance can be accurately measured across HubSpot, analytics tools, and ad platforms.

• Audit, clean up, and stabilize existing marketing automation, reducing redundant workflows, preventing property conflicts across systems, and improving overall system reliability.

• Build, maintain, and enhance marketing and sales dashboards, ensuring the growth team has clear and granular visibility into funnel health, channel performance, and growth efficiency.

• Support analytics and tracking infrastructure, including GA4, GTM, Segment, and Amplitude, by cleaning up events, improving data quality, and enabling better downstream reporting.

• Improve outbound and lifecycle email operations, including deliverability, suppression logic, subscription preferences, and data sync between tools.

• Document systems, workflows, and decisions, leaving behind clear runbooks, ClickUp walkthroughs, and guidance so the team can scale without reintroducing data debt.

• Collaborate on a fast-moving, results-driven team. Report to the Director of Growth.

Who we’re looking for:

• 7+ years of experience in marketing operations, revenue operations, or sales operations in a high-growth environment.

• Deep, hands-on HubSpot expertise — you’ve built and maintained complex workflows, lifecycle models, scoring systems, and automations, not just used the tool.

• Strong sales ops experience, including supporting outbound motion, call and meeting tracking