Senior Marketing Operations Analyst

Job Title: Senior Marketing Operations Analyst

Location: Atlanta or Remote 

THE OPPORTUNITY:

Although we’re proud of our history, we’re just as excited about the future.  We want to create a world-class culture and company that attracts, develops, engages, and retains elite talent.  

At Salesloft, this role is pivotal to our company’s success.  You will be a key member of our high-performing Marketing Operations Team. You’ll be involved in the crucial decision-making we need to scale a high-growth Marketing team.

On a day-to-day basis, you will be focused on deriving actionable insights that inform our marketing strategy. Specifically, you will:

• Work hand-in-hand with Marketing leadership to understand our customers, their digital journey, and identify areas of growth and optimization.
• Create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations
• Measure marketing channel performance, customer journey mapping, attribution, and overall marketing impact on key business metrics
• Work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools
• Develop and manage our pipeline models and reporting, as well as support our go-to-market leadership pipeline calls 
• Create monthly, quarterly, and annual reporting in reporting visualization tools
• Present recommendations and insights to Go-To-Market leadership for strategic decision making, operational change and investment
• Establish strong working relationships with peers in other revenue operations teams and cross-functional partners (marketing leadership, sales leadership, business intelligence, systems teams) to achieve objectives
• Operate in a proactive and flexible manner, with the ability to lead multiple projects at once and stay attuned to the priorities of the marketing organization

In addition to working with amazing colleagues, you will also have the opportunity to be part of a team-building revolutionary software that is changing the way sellers sell. You will have an opportunity to make a difference. 

WHAT WE’RE LOOKING FOR:

We are seeking a results-oriented, motivated and strategic operations professional who can collaborate cross-functional while remaining laser-focused on impacting our numbers.  Specifically, you will play a pivotal role in helping us scale in this next phase of rapid growth as a marketing organization.

If you’re looking for an opportunity to learn more, do more, and become more, then becoming a member of Salesloft’s Marketing Operations team is the career path for you!

 

The Team:

The Marketing Operations team lives within the Revenue Operations organization and supports the Marketing organization. We are in the unique position to regularly work with senior leaders such as the Sr. VP of Rev Ops, CMO, and CRO which gives us a great perspective on the business.

The team consists of operations, business and data analysts with a drive to enable Salesloft to make better decisions. Our team shares a few common traits: they are accountable, unafraid to experiment, and continuously learning. They are also the epitome of our core values - lead with humility and respect, earn customer trust, put team over self, redefine what's possible, deliver big results.

 

THE SKILLSET::

• 4+ years of experience in leading projects with proven impact 
• B2B Marketing experience preferred
• Experience using Salesforce, Marketo, or other Marketing tech platforms is a plus
• Looker/Tableau (data visualization) experience required
• Attribution Modeling experience required
• Able to write / develop SQL within data warehouse 
• Proficient building working models based on complex data sets
• Track record of using data to transform business processes
• Excellent intrapersonal skills; ability to work well with and communicate with senior leaders (A balance of analytical skills as well as strong organization and communication skills is key)
• Proven track record of managing complex, cross-functional projects impacting go-to-market teams
• Excellent written and verbal communication skills, including the ability to distill complex ideas and analytics so they are understandable to leadership
• Must be a self-starter, creative, high energy, and comfortable running an initiative in a fast paced software company

 

WITHIN ONE MONTH, YOU’LL:

• Form relationship