Senior Marketing Manager

Overview

LEO A DALY is a leader in the design of the built environment dedicated to transforming the human experience through the power of design. For more than 100 years, we’ve created places that inspire wonder, connect communities and enable great things. Our creative teams combine planning, architecture, engineering, interiors and program management to deliver truly integrated design.

 

We are a diverse collection of inventive problem solvers united by a passion for great design.

 

We own the impact of our work, socially, economically and environmentally. In collaboration with our clients and each other, we create innovative, thoughtful and sustainable solutions to the urgent challenges that face our world.

 

Click WHO WE ARE to learn more about us! 

 

 

Summary

The Marketing Manager must work collaboratively with marketing colleagues, firm leadership, business development leads, market sector leaders, architects, engineers, and operations staff to develop marketing/proposal materials that clearly demonstrate the value proposition and differentiators of LEO A DALY against competitors in that market sector. This role oversees large volumes of information and requires the understanding of brand, industry issues and standards, and must strategically connect tactical marketing elements to the firm’s larger initiative goals.

 

Scope of role:

• Work-winning is prioritized for this role. As part of the LEO A DALY marketing team, act as a marketing partner to the business (sector leads, MSLs, BD leaders) to support pursuits, knowledge management/content development, special market and client-facing initiatives, etc. in collaboration with capture teams and marketing colleagues.
• Collaborate with sector leads and other business leaders to address and support pursuits, including partnering on the pre-positioning (client and business strategy), preparation of proposals, presentations, SOQs, pre-qualifications, alternative delivery, and other marketing-related deliverables.
• Liaise with the relevant sector and discipline experts to understand, communicate, and support execution of LEO A DALY services and sector strategy.
• Partner with Brand & Comms team in support of LEO A DALY national and studio-level market sector marketing and communications priorities across digital marketing channels, public relations support, thought leadership, conferences/events, and field marketing efforts, balancing the messaging priorities of new business, major initiatives, firm culture, and talent opportunities.

Responsibilities

• Independently lead the proposal process from Go/No Go through Interview
• Prepare, own, and maintain the proposal management plan.
• Lead and/or support planning and development of presentations and interviews of all sizes
• Take ownership of non-technical proposal sections working in conjunction with senior staff
• With no supervision, coordinate, write, edit/tailor, and perform research for non-technical proposal sections
• Ensure solicitation compliance
• Proactively identify, communicate, and mitigate potential issues/variances
• Lead or facilitate kick-off meetings, proposal team check-ins and other proposal milestone meetings
• Facilitate and/or participate in Capture Planning activities
• Understand business objectives, priorities, and sales strategy, as they relate to the market sector
• Suggest teaming partners/subconsultants, as well as qualified internal staff during kick-off/strategy sessions and organization chart development
• Serve as a subject matter expert on, advocate for, and actively follow marketing procedures, policies, protocols, and best practices, including standard file management and archiving procedures, as well as Branding Guidelines
• Ensure all response materials are archived and tagged within Vantagepoint, uploaded to Joist AI, and the LEO A DALY drives.
• Build understanding of market sector, partners, competitors, subconsultants, clients, and industry trends
• Foster strong, mutually beneficial working relationships with business development leads, market sector leaders, architects, engineers, and Operations staff both regionally and across all Studios
• Act as a group resource and advocate for marketing best practices, policies, and procedures
• Coach, mentor, and provide shadowing opportunities to junior staff within the marketing team

Qualifications

• Bachelor’s degree in Marketing, Journalism, Communications or related field, preferred, not required
• Ten years of experience in A/E/C industry leading proposal efforts
• Graphic design sensibility and skills (understanding of how to reflect brand in materials and messaging and un