Senior Manager, Site Experience International

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

As the Senior Manager, Website Experience with a focus on International Strategy, you will be responsible for strategic initiatives to support constantcontact.com by optimizing our end to end funnels to drive conversion for our international markets across the buyer's journey. This includes developing and executing website marketing strategies that drive engagement, growth, and conversions (trial sign ups) across multiple global markets including: the United Kingdom, Canada, Australia and New Zealand. 

Our ideal candidate will have experience in managing multi-regional marketing campaigns, partnering with our international GMs and in-region marketing teams, understanding content localization, and optimizing the website experience for diverse international audiences - including partnering with our Creative team on imagery and copy. In addition to having a data curious mindset to evaluate journey flows and identify friction within the funnel, you will be responsible for a site roadmap with strategic optimization initiatives including a/b testing and conversion rate optimization (CRO).

What you’ll do: 

• International Website Strategy Development: Create and implement data-driven website marketing strategies tailored to international markets, ensuring alignment with company growth objectives and brand positioning.
• Partner Marketing Strategy: Collaborate with our International GMs and Indirect Marketing team to create, develop, and launch end to end funnels to support Franchise, Multi-Account, Agencies for our partners.
• Content Localization & Optimization: Work closely with content and design teams to ensure the website is localized for different languages, cultures, and regional preferences. Optimize content for SEO, ensuring relevance and cultural appropriateness across key global markets.
• Cross-Functional Collaboration: Collaborate with Partner Marketing, Product, Sales, Customer Support, and Regional Marketing teams to align website messaging, product offerings, and promotional activities with regional priorities.
• Buyer's Journey: Create end to end personalized funnel experiences from .Com through to Product, aligned to the Buyer's Journey.
• A/B Testing: Improve the quality and velocity of testing initiatives with a proven track record of achieving statistically significant lift via conversion rate optimization.
• CRO: Implement strategic conversion rate optimization tactics to effectively convert prospects into customers across the demand gen funnel.
• Website Performance Tracking & Analysis: Monitor, analyze, and report on website performance using tools like Google Analytics, Tableau, A/B testing (Optimizely), and heat maps (Quantum Metric). Provide insights and recommendations to enhance user experience and conversion rates across international markets.
• User Experience: Work with design and development teams to optimize the website’s UX/UI for international audiences, ensuring a seamless and engaging experience. Identify opportunities to improve conversion rates across different regions.
• Campaign Management: Plan and execute international website campaigns, promotions, and product launches. Ensure campaigns are tailored to local market needs while maintaining consistency with the global brand.

Who you are:

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of experience in digital marketing, with a focus on international marketing strategies and website management.
• Proven experience with website localization, and international marketing campaigns.
• Strong understanding of web analytics tools (e.g., Google Analytics, Tableau) and A/B testing platforms (Optimizely).
• Experience with CMS platforms (e.g., Contentfull) 
• Deep knowledge of international user behavior, cultural trends, and market-specific digital preferences.
• Familiarity with international privacy laws and regulations (GDPR, CCPA, etc.).
• Proficiency in HTML/CSS and basic web development principles.
• Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously.
• Exceptional written and verbal communication skills, with proficiency in English (additional languages