Senior Manager, Sales Force Effectiveness

Job Description:

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.

 The Senior Manager, Field Excellence & Operations serves as the primary Sales Force Effectiveness (SFE) and field operations partner for the Uro-Oncology and Reproductive Medicine Business Units. The role is responsible for translating commercial strategy into actionable field execution through segmentation, targeting, call plan design, territory alignment, and field performance reporting. 

This individual will act as a trusted advisor to Business Unit leadership, National Sales leadership, and field management teams, helping ensure field resources are focused on the highest-value opportunities and supported with clear, actionable performance insights. 

The Senior Manager will serve as the Subject Matter Expert (SME) for field force planning and field reporting, while also supporting training and adoption of commercial sales operations tools, including Sales Compass and other field enablement platforms. The role will lead day-to-day engagement with external vendors supporting field excellence deliverables.

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.

Key Responsibilities 

Sales Force Effectiveness & Field Strategy 

• Serve as the primary Field Excellence and Operations partner for the Uro-Oncology and Reproductive Medicine Business Units. 

• Lead segmentation and targeting initiatives to align field activity with commercial priorities and highest-value customer opportunities. 

• Develop, maintain, and optimize call plans that support business objectives and brand strategy. 

• Lead territory alignment analyses and provide recommendations to optimize coverage, workload balance, and field execution. 

• Partner with Business Unit and Sales leadership to identify opportunities to improve field productivity and execution effectiveness. 

• Translate business needs and data-driven insights into clear, field-ready recommendations. 

Field Reporting & Dashboards 

• Own the design, development, and delivery of field performance reporting and dashboards for supported Business Units. 

• Analyze sales, field activity, targeting, and execution data to identify trends, risks, and opportunities. 

• Develop and maintain field dashboards using Power BI or similar business intelligence platforms. 

• Define and monitor key field effectiveness KPIs, including coverage, reach, frequency, call plan adherence, target engagement, and territory-level performance. 

• Provide actionable reporting insights to Business Unit leadership, National Sales leadership, Regional Sales Directors, and field management. 

• Ensure reporting outputs are accurate, user-friendly, and aligned to business decision-making needs. 

Field Enablement & Sales Operations Tools 

• Serve as the SME for Sales Compass and other sales operations tools used by the field organization. 

• Develop and deliver training to improve field understanding and adoption of tools, reports, dashboards, and field effectiveness processes. 

• Partner with Sales leadership to identify training needs and support consistent use of field enablement tools. 

• Act as a resource for National Sales leadership, Regional Sales Directors, District Managers, and field representatives on targeting, reporting, and field operations processes. 

• Support communications and change management related to field reporting enhancements, targeting updates, call plan changes, and sales operations tools. 

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