Senior Manager - Public Relations

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

 

Senior Manager, Public Relations

Panerai | New York City

Reports to: AVP Marketing & Communications

 

 

Role Overview

 

The Senior Manager - Public Relations will act as a senior member of Panerai’s Marketing & Communications team to drive best-in-class pr strategy and coverage for luxury timepiece maison, enhancing brand equity and awareness.

 

 

Responsibilities

 

• Drive and secure superior editorial coverage and storytelling across all print and digital outlets & partners to drive luxury positioning, brand awareness and brand equity
• Cultivate and maintain relationships with global, national and regional editors across fashion, lifestyle, entertainment, trade and consumer sectors, as well as with stylists and publicists
• Oversee PR efforts including product launches, events, store openings, press days, partnerships, local market initiatives, Watches & Wonders, and Panerai Xperiences
• Manage media inquiries and sample trafficking between HQ, media outlets, stylists, influencers, and partners for editorial placements, styling, and gifting initiatives
• Collaborate with global market teams to ensure brand strategies and product pushes are aligned with planned PR communications calendar
• Develop compelling seasonal press stories and pitches, to align with overarching brand calendars on national and market-specific level
• Develop timelines and communication plans for all PR efforts including product launches, sponsorships, tie-ins, special projects, and key stories
• Develop tailored pitch lists for PR campaigns and initiatives, ensuring alignment with brand objectives
• Track up-and-coming VIPs, digital trends, and key industry opportunities for celebrity dressing and events
• Lead local celebrity and KOL relationships and product seeding for influencer amplification and coverage
• Mentor and manage one direct report, while overseeing day-to-day tasks
• Manage pr budget including invoicing, expense tracking, monthly accruals, and budget management/reconciliation on a topline level and by project
• Prepare ongoing strategy and recap presentations for senior management and HQ reporting
• Systematic reporting on a weekly/monthly basis (coverage monitoring, daily coverage tracking, and monthly reporting, DMR, as well as competitive analysis)
• Manage external vendors, agencies, partners, on a project basis, including vendor negotiation, contracts, execution, financial reconciliation
• Interface regularly with senior executives in local office and global HQ
• Drive cross-functional collaboration across all departments within organization to drive results across all respons