Senior Manager, Product Marketing – Test System Software

Product Marketing section manager is a critical marketing leader responsible to drive adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training & enablement.  This role will be responsible for leading a cross-functional team of in the creation and execution of a go-to-market plan for NI’s entire portfolio of test system software – including LabVIEW, Nigel, SystemLink, TestStand, Flexlogger, and more.

Successful candidates for this role are exceptional leaders – with the communication skills to manage stakeholders and the strategic acumen to ensure that these individuals are executing towards a common objective.  Successful candidates also possess a deep knowledge of NI’s products, value proposition, and customers – and are able to amplify that knowledge through a broad range of customer-facing marketing channels.

In this Role, Your Responsibilities Will Be:

• Leads a cross-functional team to develop a Go-to-Market plan for target application areas 
• Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
• Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
• Mentors junior product marketers to develop skills and understanding of product & application differentiation
• Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
• Creates content including demos, whitepapers, presentations, videos and more.

Who You Are:

You introduce new ways of looking at problems.  You partner with others to get work done.  You are confident under pressure.

 For This Role, You Will Need:

• 10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
• Team leadership and management experience – with emphasis on developing new leaders
• Software-savvy, with deep understanding of software business models, programming languages, and AI technology
• Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
• Exceptional strategic/business acumen – with ability to lead through influence
• Strong communication skills, including technical writing and presenting
• Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered - Legal authorization to work in the US is required - this is not a position for which sponsorship will be provided

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

 We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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WHY EMERSON 

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed