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Senior Manager, Product Communications
Bumble Inc.US NY New York, United Statesfull_timeVerifiedPosted 4 Jun 2024
About the role
We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Bumble is looking for a senior manager to join the Global Communications team to support product and technology external communications, launches, and initiatives that champion Bumble Inc. in press and media, building our credibility as a technology company and leader, increasing adoption of our products, and supporting the go-to-market strategy for launching new features and products. Your role will primarily support Bumble’s marquee dating app, but this role oversees product and technology communications for the suite of products offered by Bumble Inc.
You’ll be responsible for promoting Bumble in ways that strengthen our product story, drive product adoption, and highlight our technology and engineering leadership. Your goal will be to work cross-functionally to launch new and enduring campaigns that drive market share, influence decisions, and meet the needs of our customers.
The role location can be U.S. remote in New York City or Austin, TX (Headquarters). This role must work Eastern or Central time zone hours to best collaborate with our engineering hub in London. Up to 10% travel may be required.
What you'll do:
- Oversee all global communications campaigns for Bumble Inc.’s product and technology, including product launches, feature updates, and executive communications
- Build communications plans for key Bumble Inc. products, specifically Bumble Date
- Lead AI narrative development to position Bumble Inc. as a leader in ethical, authentic AI development
- Develop and execute external communications strategies to support Bumble Inc. product and technology executives, specifically the Chief Product Officer, Chief Technology Officer, and CISO
- Serve as the communications expert cross functionally with product, technology, and product marketing teams
- Support both always-on and specific external communications campaignsPartner with Bumble’s Global Communications team on regional messaging, strategy and media relations
- Identify, manage, and partner with PR agencies to support product and technology communications campaigns
- Work closely with brand, community and product marketing teams to successfully land new product announcements and new market launches
- Act as a partner to the product management and brand marketing teams to position, message, and bring to life features that are fun and simple to use
- Build our Artificial Intelligence (AI) and machine learning communications playbook
- Help identify consumer trends that translate into tangible press stories that continue leadership in our product and technology efforts
- Be a sounding board and thought partner for key internal cross-functional partners, ensuring that all ideas are viewed with an earned media approach
- Use your understanding of the industry and ecosystem, coupled with an understanding of our product, to influence marketing, product and business decisions
- Support the culture of communications as a mission-oriented and user-centric organization
About you:
- 8 years of communications experience, with a proven track record of leading high-impact launches for high-visibility consumer brands
- Demonstrated ability to generate tier-one media coverage.
- Flexible and nimble to changing media landscapes and business priorities
- Understanding of global media and cultural landscapes
- Ability to strategically translate conceptual initiatives into detailed operating plans with the support of, and for execution across, multiple internal teams
- Project management skills to prioritize tasks and align across teams
- Experience working closely with marketing teams
- Impact focused, with a strong focus on KPIs and performance analysis
- Understanding of the role Artificial Intelligence and machine learning play in product development and algorithms
- Experience in managing and working with multiple stakeholders to align and gain approval for the product / solution roadmap
- Excellent at influencing key stakeholders to drive decision making
- Familiarity with consumer tech, mobile apps and consumer products
- You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including communications, marketing, product, BI, and commercialization
- You are positive and committed
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