Senior Manager, Planning

Job Description:

We're looking for a Senior Manager of Planning with integrated media expertise to help maintain and grow one of our clients across multiple brands.

The Senior Manager, Planning will have experience in both traditional and off-line media (TV, Radio, Print, OOH), but a major focus of this role will be omnichannel, so digital media planning, digital activation, digital partnerships, digital channels, and performance media are important for this person to bring to the position.

Reporting to the Senior Director of Planning, you will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc.

As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division.

Key Responsibilities:

• Accountable for media plan output timeliness, accuracy, and overall excellence

• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to strategic recommendations

• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

• Understand and adopt new techniques and technologies that are relevant for clients' media strategies

• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)

• Capable of effectively managing up and down the reporting structure

• Provide and discuss industry information on media, markets and related dynamics

Qualifications

• Minimum 4 years of communications/media planning experience

• Experience in traditional marketing and current knowledge of trends and innovations in traditional media

• Experience in digital marketing / media and current knowledge of trends and innovations in digital media

• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy

• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

The annual salary range for this position is $68,000 - $110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic inform