Senior Manager, Performance Creative

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 70,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! 

The Opportunity:
We are seeking a results-driven and imaginative Senior Manager, Performance Creative to spearhead the creative strategy and execution for our performance marketing initiatives. As the creative visionary within the Performance Marketing pod of our Growth team, you will collaborate with internal teams, video editors, and graphic designers to bring bold, innovative advertising concepts to life.

We're looking for someone eager to dive into the world of a multi-million-dollar paid social operation. You’ll be responsible for crafting and testing performance-driven creative assets for channels like Meta, TikTok, YouTube and beyond, driving measurable business impact through engaging content. Your expertise in scripting, producing, and optimizing high-performing creator-driven content will be crucial in expanding our paid UGC program.

Reporting to the Associate Director, Growth (Paid Acquisition), you’ll contribute directly to the strategy that powers Caraway’s growth, while shaping our creative playbook for performance marketing success.

Who You Are: 
As the Senior Manager, Performance Creative, you will be a driving force in shaping Caraway’s creative strategy, leveraging your expertise in paid media to scale performance across digital channels. With a deep focus on Meta and TikTok, you will develop innovative ad concepts that acquire customers, resonate with audiences, and drive measurable business results.

In this role, you will be at the forefront of ideating, testing, and optimizing high-performing creative assets while collaborating with internal creative teams, external partners, and cross-functional stakeholders. Your ability to balance data-driven insights with bold, imaginative thinking will be pivotal in shaping our creative direction and contributing to