Senior Manager, Lifecycle Marketing

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Marketing leader to oversee and scale Webflow’s Lifecycle Marketing efforts. 

About the role 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time 
• Exempt status
• Our cash compensation amount for this role ranges from $141,000 - $194,000 for most US locations and $156,000 - $215,000 for US locations with a higher cost of labor. All figures cited above are in $USD and pertain to workers located in the United States. Pay is based on several factors including market location, and may vary depending on job related experience, knowledge, qualifications, and skills.
• Reporting to the Senior Director of Growth 

As a Senior Manager, Lifecycle Marketing, you and your team will… 

• Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key business conversion metrics throughout their Self-serve and Enterprise journeys 
• Partner closely with other leaders across Marketing, Product, Data Science, Insights, and Engineering to develop personalized programs based on qualitative and quantitative insights
• Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors.
• Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc.
• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve multichannel performance that uncovers and unlock campaigns’ growth levers.
• Share learnings and results about the customer lifecycle more broadly across Webflow
• Oversee the Lifecycle Marketing team, helping uplevel the team and foster their career growth 

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior Manager, Lifecycle Marketing if you:

• Have 4+ years of experience in Lifecycle Marketing
• Have experience implementing and managing marketing automation/CRM systems (like Iterable), pushing the boundaries of what those systems can do
• Have prior experience defining and iterating on multi-channel engagement strategies
• Are data-driven with the ability to understand and own the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics
• Experience with marketing platforms (mobile/desktop) like Segment, Census, Mixpanel, etc, and at least basic knowledge of HTML/CSS, SQL.

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for e