Senior Manager, Guest Experience, BMO Academy

Application Deadline:

07/11/2024

Address:

33 Dundas Street West

Job Family Group:

Human Resources

Reporting to the Head, BMO Academy, the Senior Manager, Guest Experience is accountable for leading strategies that bring the BMO Academy vision to life, driving outstanding, differentiated guest experiences that reinforce it as a flagship learning, event and collaboration space.

This highly collaborative role is the key liaison with the event planning side of our hospitality partner, BMO Learning Operations, and BMO Events Based Marketing (EBM), and engages a wide range of other internal and external partners in strategy, planning and flawless execution. 

This role is responsible for development of the marketing strategy to drive employee engagement, enable our strategic priorities and maximize usage of the space.  This includes development of new approaches and processes to efficiently deliver high quality communications and experiences for in-person, digital and hybrid events.   This is an onsite opportunity, coming to our beautiful new offices in downtown Toronto.

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Supports the development, implementation, delivery and administration of learning and performance focused programs/solutions by executing operational and logistical activities aligned with business/group objectives. Works across BMO to deliver operational components and provides subject matter expertise and advice related to the delivery, planning, and implementation of enterprise learning and performance focused programs and solutions.

Lead BMO Academy Guest Experience:

• Lead the strategy, development and implementation of differentiated high quality experiences at all BMO Academy sites.
• Build feedback strategies, execute and analyse reporting, and share insights to action guest feedback and foster continuous improvement.
• Monitor service levels and partnership standards of the hospitality team to ensure they meet and exceed targets.
• Act as primary relationship manager, engaging a broad range of partners including Hospitality, Corporate Real Estate, Security and Engineering, Corporate Marketing, Events Based Marketing (EBM), HR Information Technology, Audio Visual, partner hotels and other external vendors in planning and execution of initiatives to support BMO Academy

Optimize Financial Model:

• Support Head, BMO Academy with overall financial model including partner with hospitality team to oversee day-to-day processes, cost management and operational efficiencies.  Identify, analyze, business case, recommend and lead premises enhancements and programs to support and maintain the value of the asset and optimize resources at all sites.  Critically assess and regularly prioritize items based on changing needs/focus, feasibility analysis and costing.  Develops strategies/business rules to optimize utilization of the space, consistent use and sometimes combined use of space across LOBs; manages escalations related to space usage.

Lead Marketing & Partnership Strategy:

• Lead the design, development and implementation of the BMO Academy marketing and communication strategy across multiple channels to promote it internally to employees, and in particular EBM, and LOB learning teams
• Establish and manage an external facing strategy including community, educational and DEI organizations to support our Purpose and amplify our brand

In addition:

• Provides strategic input into business decisions as a trusted advisor.  
• Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.  Acts as a subject matter expert on relevant regulations and policies. May network with industry contacts to gain competitive insights and best practices.
• Influences and negotiates to achieve business objectives.
• Identifies emerging issues and trends to inform decision-making.
• Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.
• Develops the business case by identifying needs, analyzing potential options and assessing expected return on investment.
• Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.
• Conducts independent analysis and assessment to resolve strategic issues.
• Acts as the day to day subject matter expert on operational matters related to learning and performance focused solutions.
• Designs and produces regular and ad-hoc reports, and dashboards.
• Leads the development of the communication strategy focusing on positively influencing or changing behaviour.
• Collaborates across BMO to develop communicat