Senior Manager, Experience Optimization

<p><strong>1 big thing: </strong>Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.</p> <p><strong>Why it matters:</strong> By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.</p> <p><strong>Go deeper:&nbsp;</strong>In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience &amp; Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience.&nbsp;</p> <p><strong>Responsibilities:</strong></p> <p><strong>Subscription, Registration &amp; Paywall Optimization</strong></p> <ul> <li>Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.</li> <li>Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.</li> <li>Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.</li> <li>Establish conversion benchmarks, reporting, and scalable optimization processes across the business.</li> </ul> <p><strong>Conversion Optimization &amp; First-Party Data</strong></p> <ul> <li>Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.</li> <li>Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.</li> <li>Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.</li> </ul> <p><strong>Search, AI &amp; Onsite Experiences</strong></p> <ul> <li>Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.</li> <li>Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.</li> </ul> <p><strong>Cross-Functional Leadership</strong></p> <ul&g