Senior Manager, Data Visualization & Reporting

TITLE Senior Manager, Data Visualization & Reporting  
DEPARTMENT Data, Analytics & Insights    
DIVISION NP Digital  
LOCATION Remote – US or Canada

ABOUT OUR COMPANY   

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.    

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

The Senior Manager, Data Visualization & Reporting is responsible for developing, maintaining, and refining the data visualizations and reporting NP Digital makes available to clients. Data visualizations and reports are used by a variety of stakeholders to report, analyze and find insights for marketing performance. To be successful, the Senior Manager, Data Visualization & Reporting must collaborate with marketing professionals across the agency and client stakeholders. 

Applying design thinking, product development, and engineering best practices, the successful candidate for this role approaches dashboards as data products with release cycles, feature development, support and training services, governance, and a deep understanding of the end user. 

The successful candidate understands the end-to-end development workflow from backend to frontend needed to ultimately produce a meaningful reporting experience for end users. Based on that understanding, the successful candidate can directly demonstrate to end users how to use data visualizations and reports to make data-driven decisions. 

Candidates must reside or be eligible to work in the US or Canada.  

ABOUT THE RESPONSIBILITIES  

Report directly into the Senior Director, Data, Analytics & Insights to lead the data visualization and reporting operations as part of NP Digital’s Data, Analytics and Insights team: 

• Consult with managers and strategists across CRO, SEO, Content, Paid Media and other marketing experts for how best to visualize, convey, and interact with their data
• Own and execute data visualization and reporting operations initiatives:
  • new development of working dashboards, roadmaps and specifications for new use cases or data sources
  • maintenance operations for updating, deprecating, and refactoring existing dashboards without breakage or reduced availability
  • release strategy for tracking and communicating changes to all end users
  • monitoring to assure data quality and usage
  • governance to ensure proper user access and security
  • user support and training across the agency and with clients to empower their usage
• Directly reproduce and maintain our current dashboards with our data technology stack
• Identify data anomalies (such as deviations from expected or historical data, discrepancies  between platforms, missing data)  in the dashboards
• Resolve data anomalies with the appropriate team in a timely manner to maintain availability of dashboards
• Document all updates, changes, and issues such that dashboards are properly versioned and issues can be reverted
• Develop and maintain data visualization design systems and guidelines for our dashboards and reporting to ensure consistency and scalability across clients and teams
• Evaluate when and how new features should be incorporated into global templates or when custom, one-offs are need