Senior Manager, Analytics

Job Description

As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will lead advanced analytics engagements with the client working to uncover key insights to drive client business impact. You are naturally curious and go beyond reporting to peel away the layers of data suggesting constructive marketing test, advanced analytics engagements, consumer deep dives, and competitive opportunities to improve business performance on a regular basis. Collaboration is at the core of our business success. Therefore, you will need to cultivate strong relationships with our clients and the Media & Account teams.

Responsibilities:

·       Work closely with internal and client teams to identify business needs and analytics opportunities, scoping customized analyses to drive increased marketing and business performance.

o   Optimization technics to employ across channels and within channels (Video, Banner, Search, Programmatic, etc.)

o   Focus on storytelling

o   Knowledge of digital attribution methods, marketing mix modeling, measurement frame works, KPI discovery, tracking implementation

·       Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources

o   Knowledge of SQL, Advanced Excel technics, Powerpoint

o   Knowledge of Google Analytics, Omniture, Search Platforms, DFA

·       Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions

o   Knowledge of Datorama, Tableau, Google Data Studio or similar dashboard products

·       Manage/mentor junior team members

Qualifications

·       4+ years relevant Media or Analytics experience to be considered

·       Bachelor’s Degree in statistics, economics or related field, required

·       Ability to convey and package technical findings in simple terms

·       Possesses understanding of digital planning and buying, with a focus on standard media metrics

·       Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions

·       Strong organizational skills, with the ability to aggregate information and data from multiple sources

·       Demonstrates understanding of digital tagging, tracking, QA, and maintenance

·       Expertise in SQL, manipulating large data tables and creating custom queries

Additional Information

The anticipated salary range for this position is $94,000 - $152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opport