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Senior Manager, Analytics
New EngenUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 20 Feb 2025
💰 $145,000/yr($130,000/yr – $145,000/yr)
About the role
About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
As a Senior Manager of Analytics, you will play a key role in leading analytics engagements for our clients while driving internal efficiency and innovation. You will manage a team of analysts, design measurement frameworks, and deliver actionable insights to optimize media performance. You will also be an integral member of the Analytics team and helping to build relationships on the team, evolve team culture, etc.This role requires a blend of strategic thinking, technical proficiency, and strong leadership skills to support our clients’ growth and advance New Engen's analytics practice.
Responsibilities:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
As a Senior Manager of Analytics, you will play a key role in leading analytics engagements for our clients while driving internal efficiency and innovation. You will manage a team of analysts, design measurement frameworks, and deliver actionable insights to optimize media performance. You will also be an integral member of the Analytics team and helping to build relationships on the team, evolve team culture, etc.This role requires a blend of strategic thinking, technical proficiency, and strong leadership skills to support our clients’ growth and advance New Engen's analytics practice.
Responsibilities:
- Serve as one of the primary points of contact for analytics needs across multiple client accounts.
- Develop and implement measurement frameworks, test/learn strategies, and performance optimization scenarios.
- Lead the design and delivery of dashboards, forecasts, scenario plans, and insights using media, behavioral, and performance data.
- Demonstrate the ability to design a measurement framework to align to media plans and strategies.
- Collaborate with internal teams to align analytics solutions with broader business objectives.
- Identify and implement process improvements to enhance the efficiency and scalability of analytics operations.
- Manage, mentor, and develop a team of analysts, providing clear guidance, feedback, and career growth opportunities.
- Troubleshoot data and reporting issues, ensuring data integrity and consistency.
- Maintain comprehensive documentation of data sources, processes, and methodologies.
- Strong commitment to task management and delegation
- 6+ years of experience in programmatic media
- 2+ years mentoring and developing staff
- Programmatic Marketing subject matter expertise
- Deep understanding of programmatic media’s value and how it integrates into a holistic marketing approach
- Strong digital media background and project management skills
- Outstanding analytical and problem-solving skills
- Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
- Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively
Nice-to-Have Qualifications:
- Bachelor’s Degree in Mathematics, Statistics, Economics, Marketing, or a related quantitative field. Advanced degree preferred.
- Hands-on experience in Marketing Mix Modeling (MMM) and incrementality testing.
- Previous experience working in an agency environment
- Experience with measurement of Mobile App marketing
Soft Skills:
- Curious: Eager to learn and always asking why.
- Resourceful: Capable of self-educating and solving problems independently.
- Proactive: Takes initiative and doesn't wait for opportunities to arise.
- Coachable: Open to feedback and willing to ask for guidance when needed.
Benefits:
- Medical,
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